Craig Elbert, Founder of Care/of

About Craig Elbert

Craig Elbert is the Co-founder & CEO of Care/of, a company that provides personalized and research-backed vitamin plans. Care/of was sold to Bayer for $225 million. Before co-founding Care/of, Elbert served as the CMO of Bonobos, a direct-to-consumer clothing brand, and played a role in its acquisition by Walmart. He holds a BA in English and Economics from Dartmouth College and an MBA from The Wharton School.

Craig Elbert at a glance

• Company: Care/of
• Total raised: $225M
• Latest round: Series B
• Investors: Juxtapose, Goodwater Capital, Tusk Ventures, RRE Ventures, Goldman Sachs
• Location: New York City, United States

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