About Martin Willoughby

Martin Willoughby is the Chief Executive Officer of Command Alkon, a leading software and solutions provider for the heavy building materials industry. Willoughby emphasizes the transformative impact of AI on industries and competitive landscapes, advocating for strategic guidance on leveraging AI tools for meaningful organizational change. He spoke on leadership and AI at CONEXPO-CON/AGG 2026 and addressed attendees at Elevate 2024.

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•By Alejandro Cremades

Martin Willoughby, Founder of Command Alkon

About Martin Willoughby

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