About Neal Cohane

Neal Cohane was appointed Chief Operating Officer of Reed's, Inc. effective January 5, 2026. He brings decades of leadership experience across the beverage industry and previously served as the company's Chief Sales Officer for over 15 years. Cohane also founded Rootstock Brands, Inc., advising beverage companies on go-to-market strategies.

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•By Alejandro Cremades

Neal Cohane, Founder of Reed's

About Neal Cohane

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