Sam Atkinson is the founder of Swap. Swap has raised $140M, latest Series C $100M (2026). E-commerce · London, UK. Backed by QED Investors and Mike Packer.
Sam Atkinson is the founder of Swap. Swap operates in E-commerce and is based in London, UK. Swap has raised $140M, latest Series C $100M (2026). Backers on record include Mike Packer, QED Investors.
This founder profile draws on disclosed rounds, filings and investor records in the StartupFundraising database and is updated as new funding is recorded. Founders raising now use profiles like this one to study comparable E-commerce journeys in London — who backed them, at what stage, and how much they raised.
Full founder directory · Investor directory · Company funding database · Fundraising library