Investor Retrospective · Insight Partners
Investment thesis
COVID-19 served as an adoption accelerant for visual collaboration software rather than creating a forced change in trajectory for MURAL.
However, we believe COVID-19 is serving as an adoption accelerant rather than a forced change in course. MURAL improves visual collaboration, regardless of whether the collaboration is happening across a conference room or across the country.
Product
MURAL provides a digital canvas for teams to map processes, solve challenges, and share ideas, alongside over 100 pre-built templates infused with best practices.
In addition to a blank digital canvas for teams to map out processes, solve challenges, and share ideas, MURAL offers its members 100+ pre-built templates.
MURAL features an exceptionally intuitive UI/UX designed for maximum ease of use across all facets of the platform.
We’d been admirers for quite a while, and had always been struck by the exceptionally intuitive UI/UX.
Traction
MURAL exhibits strong virality and stickiness, expanding organically within enterprise clients from five-person teams to thousands of active users.
This voracious focus on user experience has paid off in the forms of virality and stickiness. Once implemented, Mural usage expands organically over time. Thus, a small five-person team can evolve into hundreds or thousands of users across the entire organization.
MURAL has established itself as a leading and critical software tool within enterprise collaboration stacks.
This has helped MURAL become a leader and important piece in enterprises’ collaboration toolkit.
Team
Founder Mariano embeds a focus on utmost ease of use into every aspect of MURAL's design and platform feature set.
Maintaining utmost ease of use was embedded in Mariano’s ethos, and it’s reflected in every facet of the platform—from the way you drop post-it notes onto a mural to the way you invite guests.
What founders can learn
- The traction evidence that carried weight: Insight Partners wrote that MURAL exhibits strong virality and stickiness, expanding organically within enterprise clients from five-person teams to thousands of active users.
- How the team was judged: Insight Partners wrote that Founder Mariano embeds a focus on utmost ease of use into every aspect of MURAL's design and platform feature set.
Source and provenance
Investor Retrospective published by Insight Partners on insightpartners.com. Read the original
