Why We Invested · AVP
Investment thesis
AVP invested in Florence to support its expansion across Europe, viewing it as having the technology leadership and vision to win the social care staffing market.
Florence is the player with the most complete vision and technology leadership to win this market just as they’ve done at home, which is why we’re proud help them crack the rest of Europe and beyond.
Problem
Florence addresses a staffing market traditionally dominated by slow brick-and-mortar agencies where care home managers manually handle staffing via phone calls and spreadsheets.
The company is disrupting a very large market traditionally dominated by slow-moving and inefficient brick-and-mortar staffing agencies, and where care home hiring managers are manually managing their staffing needs with phone calls and spreadsheets.
Product
Florence operates a two-sided marketplace connecting nurses and care workers with healthcare facilities needing staff.
Florence, our latest investment, is a two-sided marketplace that pairs nurses and care workers with facilities with staffing needs.
Florence's platform automates worker onboarding, job posting, matching, and back-office administration.
Florence’s platform transforms this process into a fully digital experience, automating worker onboarding, job posting, matching and back-office admin.
Florence expanded its product suite to include e-learning and scheduling software to build an end-to-end social care solution.
What makes us even more excited is the long-term vision for the company, having added e-learning and a scheduling software to the product suite.
Traction
Florence grew fivefold with strong economics, launched a new market, and tripled its headcount.
The metrics speak for themselves; they grew the business fivefold with strong economics, launched a new market, and tripled headcount.
Team
Florence was founded in 2017 by NHS doctor Charles Armitage and former British Military officer Dan Blake.
NHS doctor Charles Armitage and ex-British Military officer Dan Blake founded Florence in 2017 in response to the UK’s care staffing crisis.
What founders can learn
- The traction evidence that carried weight: AVP wrote that Florence grew fivefold with strong economics, launched a new market, and tripled its headcount.
- How the team was judged: AVP wrote that Florence was founded in 2017 by NHS doctor Charles Armitage and former British Military officer Dan Blake.
Source and provenance
Why We Invested published by AVP on avpcap.com (first-party source). Read the original
