Why We Invested · Octopus Ventures
Investment thesis
Taster aims to build Europe's largest online restaurant chain.
Taster wants to build Europe’s biggest online restaurant chain, and with proven pioneering pedigree at its core, we believe the team is on track to achieve this bold ambition.
Why the firm invested
Octopus Ventures can add value across supply chain optimization and expanding Taster's second-tier operational leadership.
We see opportunity to drive significant value through the supply chain as well as helping the team expand its second tier of leaders, responsible for the day to day operational execution, freeing the current leadership to focus more on strategy.
Product
Taster designs its menus, packaging, and overall customer experience specifically for the takeaway market.
Taster has designed its menus, packaging and experience around the take-away customer leading to a far superior experience.
Traction
Taster achieves a very high level of repeat customers.
Taster is proving the success of this with a very high level of repeat customers.
Team
Deliveroo founder Will Shu is Taster's first angel investor and an ongoing advisor.
The leadership team is currently supported by strong, ambitious investors including Will Shu, Deliveroo founder, as their first angel investor and an ongoing advisor to the business.
Business model
Taster is the first digitally native food brand concept to scale via a licensed restaurant partnership model with existing food preparation experts.
Taster is the first digitally native food brand concept to scale up via a licensed restaurant partnership model; by partnering with existing experts in food preparation they can ensure a high level of quality of the food being delivered and ensure the operations are being run in an efficient way
What founders can learn
- What actually moved the decision: Octopus Ventures wrote that Octopus Ventures can add value across supply chain optimization and expanding Taster's second-tier operational leadership.
- The traction evidence that carried weight: Octopus Ventures wrote that Taster achieves a very high level of repeat customers.
- How the team was judged: Octopus Ventures wrote that Deliveroo founder Will Shu is Taster's first angel investor and an ongoing advisor.
- How the model was assessed: Octopus Ventures wrote that Taster is the first digitally native food brand concept to scale via a licensed restaurant partnership model with existing food preparation experts.
Source and provenance
Why We Invested published by Octopus Ventures on octopusventures.com (first-party source). Read the original
