Why We Invested · White Star Capital
Why the firm invested
White Star Capital invested in 900.care to combine sustainable impact with e-commerce growth, leveraging its experience from DTC brands like Dollar Shave Club and Freshly.
Investing in 900.care presents an incredible opportunity to make a sustainable impact while addressing the growing market of e-commerce personal care.
Market
The European personal care market is valued at €60 billion, six times the size of the French market.
This new round of funding will accelerate 900.care’s product development, make refillable products accessible to even more consumers, and accelerate further market launches across the European market valued at €60bn, 6x bigger than the French market.
Product
900.care manufactures compressed active ingredient sticks in Paris that customers dissolve in tap water to make over 15 personal care products.
Since launching, 900.care has developed a next-generation production facility based in Paris to develop and sell compressed sticks of active ingredients, which when dissolved in water allows customers to create over 15 different products, from shower gel to shampoo and deodorants.
Traction
900.care has doubled its revenue since 2022 and is on track to reach profitability soon.
With an impressive growth journey since 2022, increasing revenue by more than 2x, 900.care is performing well and on track to reach profitability soon, while at the same time having a strong positive impact on the environment.
Business model
900.care is a B-corp certified DTC brand selling refillable personal care active ingredient sticks on a subscription basis.
Headquartered in Paris, 900.care is a B-corp certified direct-to-consumer brand offering refillable personal care products on a subscription basis.
Competition
Eliminating plastic cuts production costs by nearly 50%, while removing water reduces shipping costs by 2 to 3 times compared to traditional alternatives.
The absence of plastic reduces costs by nearly 50%, providing 900.care with a strong competitive advantage. Additionally, the absence of water further reduces shipping costs by 2 to 3x, as the brand only has to transport 10% of the weight of traditional products.
Investment context
900.care closed a €21 million Series A round with White Star Capital, Lombard Odier Plastic Circularity, Founders Future, and Swen Blue Ocean.
With a clear mission to disrupt the market with its sustainable model, while maintaining the highest financial standards, we are proud to share that 900.care has closed a €21m Series A with White Star Capital, Lombard Odier Plastic Circularity, Founders Future and Swen Blue Ocean.
What founders can learn
- What actually moved the decision: White Star Capital wrote that White Star Capital invested in 900.care to combine sustainable impact with e-commerce growth, leveraging its experience from DTC brands like Dollar Shave Club and Freshly.
- The traction evidence that carried weight: White Star Capital wrote that 900.care has doubled its revenue since 2022 and is on track to reach profitability soon.
- How the market was framed: White Star Capital wrote that The European personal care market is valued at €60 billion, six times the size of the French market.
- How the model was assessed: White Star Capital wrote that 900.care is a B-corp certified DTC brand selling refillable personal care active ingredient sticks on a subscription basis.
Source and provenance
Why We Invested published by White Star Capital on medium.com (first-party source). Read the original
