Adam Rogers is a Partner at Next Coast Ventures, where he manages capital from the firm’s $310 million Fund III after. See sector focus and contact routes.
Adam Rogers is a Partner at Next Coast Ventures, where he manages capital from the firm’s $310 million Fund III after being promoted to partnership in January 2022. Before venture capital, he served as CEO and CTO of Ultimate Software (now UKG), growing it to over $1.4 billion in recurring revenue after starting as the company’s first intern in 1997. His investment thesis targets early-stage B2B SaaS and enterprise software entrepreneurs in emerging innovation hubs outside traditional coastal markets, with sector focus on enterprise software, fintech, and healthcare technology. Rogers typically invests between $3.0 million and $5.0 million, with a sweet spot of $4.0 million, and is recorded as deploying capital as a lead investor in at least one deal. Notable portfolio companies include Schoox, where he serves as a Board Member, and Aclaimant and Molecula, where he holds Board Observer roles. Rogers emphasizes supporting product-led SaaS businesses with people-first cultures, drawing on his operational background scaling SaaS platforms.
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