Alan Hall is the co-founder emeritus of Mercato Partners, a Salt Lake City-based venture capital firm he established in 2007 with Greg. See contact routes.
Alan Hall is the co-founder emeritus of Mercato Partners, a Salt Lake City-based venture capital firm he established in 2007 with Greg Warnock to bring local growth capital to the Wasatch Valley. Before founding Mercato, he made over sixty personal investments in early-stage Utah technology companies and founded Grow Utah Ventures, a nonprofit supporting entrepreneurial development. Mercato Partners pursues investments in high-growth technology and consumer businesses worldwide, operating four distinct funds including a venture fund called Prelude. While specific check sizes and lead/follow behavior for Hall individually are not publicly detailed, the firm targets high-growth technology companies needing funding and expertise in marketing and sales. Notable portfolio companies include Obeo, Inc., where Hall serves on the Board of Directors, and the firm has invested in various Utah-area technology companies through his angel network. Hall is a prolific angel investor and a writer for Forbes.com and the Harvard Business Review, where he publishes weekly columns on entrepreneurship and business success. He has also been honored as the Ernst and Young Entr
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