Anupam Mittal is the Founder and CEO of People Group, a Mumbai-based tech and D2C operator with over 20 years. See portfolio, sector focus and contact routes.
Anupam Mittal is the Founder and CEO of People Group, a Mumbai-based tech and D2C operator with over 20 years of experience building companies like Shaadi.com, Makaan.com, and Mauj Mobile. As an angel investor, he focuses on early-stage startups in India across sectors including consumer internet, marketplaces, healthcare, SaaS, mobile, and clean technology. He has backed over 200 startups, with some sources citing 114 to 200 investments, and typically invests as an early supporter rather than a formal lead. Notable portfolio companies include Ola, BigBasket, Druva, Jupiter, and Seekho, many of which have become unicorns or iconic Indian startups. Mittal is also a prominent shark on *Shark Tank India* (Seasons 1–5), where he invested in over 250 companies, and has publicly stated that 60–70% of his portfolio companies have shut down without returns. He emphasizes practical entrepreneurship, has advised top VC firms in India as an LP, and was named one of India’s 50 Most Influential People by *Business Week*.
Every field above is read from the StartupFundraising investor directory — disclosed location, recorded investments and stated focus — and re-checked as filings arrive. Founders pair it with investors in Mumbai when building a target list.
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