Ben Capell is the Managing Director at Peterson Ventures, an early-stage venture capital firm in Salt Lake City, Utah. See sector focus and contact routes.
Ben Capell is the Managing Director at Peterson Ventures, an early-stage venture capital firm in Salt Lake City, Utah, where he has served for over a decade, raised more than $300 million in capital, and overseen over 100 deals. His investment thesis focuses on seed-stage companies in B2B SaaS, digital commerce, fintech, and healthcare, primarily within the United States. Peterson Ventures typically invests between $250,000 and $1 million in early-stage startups, often acting as a lead investor to bridge the gap between angel funding and traditional venture capital. Notable portfolio companies include the unicorn Allbirds, as well as Ethos, Lucid Software, and Eargo, representing early investments in consumer and enterprise technology. Capell’s background includes roles as an analyst at Charles River Associates and as the first employee and product manager at a Northern Virginia tech startup before entering venture capital. The firm distinguishes itself with a founder-first approach, providing strategic guidance alongside capital to help startups overcome growth challenges. No specific public writing or distinctive point of view by Capell hi
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