What does Ben Capell invest in?

Ben Capell at Peterson Ventures (Salt Lake City, Utah, United States) — sector focus: SaaS.

How do I contact Ben Capell?

Ben Capell's published profile links (website, LinkedIn or X where available) are listed on the StartupFundraising.com investor profile.

Where is Ben Capell based?

Ben Capell is based in Salt Lake City, Utah, United States.

Ben Capell, Peterson Ventures

About Ben Capell

Ben Capell is the Managing Director at Peterson Ventures, an early-stage venture capital firm in Salt Lake City, Utah, where he has served for over a decade, raised more than $300 million in capital, and overseen over 100 deals. His investment thesis focuses on seed-stage companies in B2B SaaS, digital commerce, fintech, and healthcare, primarily within the United States. Peterson Ventures typically invests between $250,000 and $1 million in early-stage startups, often acting as a lead investor to bridge the gap between angel funding and traditional venture capital. Notable portfolio companies include the unicorn Allbirds, as well as Ethos, Lucid Software, and Eargo, representing early investments in consumer and enterprise technology. Capell’s background includes roles as an analyst at Charles River Associates and as the first employee and product manager at a Northern Virginia tech startup before entering venture capital. The firm distinguishes itself with a founder-first approach, providing strategic guidance alongside capital to help startups overcome growth challenges. No specific public writing or distinctive point of view by Capell hi

Ben Capell at a glance

Role: Partner and Managing Director
Organization: Peterson Ventures
Location: Salt Lake City, Utah, United States
Investor type: Venture Capital
Focus areas: SaaS

Frequently asked about Ben Capell

What does Ben Capell invest in?: Ben Capell at Peterson Ventures (Salt Lake City, Utah, United States) — sector focus: SaaS.
How do I contact Ben Capell?: Ben Capell's published profile links (website, LinkedIn or X where available) are listed on the StartupFundraising.com investor profile.
Where is Ben Capell based?: Ben Capell is based in Salt Lake City, Utah, United States.

StartupFundraising tracks this investor record from SEC filings and announced rounds, updating focus, location and portfolio history as new data lands. Use it to gauge fit before an outreach, then widen the search to investors in Salt Lake City.

Ben Capell, Peterson Ventures

About Ben Capell

Ben Capell at a glance

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