Ayekart Pitch Deck Teardown: Scaling Agri-Fintech via

Executive Summary and Team

Slide 1: Title and Vision

The deck opens with a clear positioning statement: "India's 1st Integrated Supply Chain Platform." It highlights three pillars of their value proposition: Technology, Finance, and Services. The slide also features awards, specifically the Benefit Fintech Award and the Bahrain Supernova Fintech Challenge, establishing immediate credibility. The subtitle "Organizing The Unorganized" defines the mission statement for the food and agri value chain.

Slide 2: Leadership Team

The team slide emphasizes deep domain expertise. Dr. Debarshi Dutta (CEO) is credited with two decades in Fintech/Agtech, including leadership roles at Mastercard and BPC India. Sanjay Shah (CFO) is a Chartered Accountant with 20+ years in startup advisory and fundraising. The C-suite is rounded out by Ashutosh Singh (COO), Milind Borgikar (CTO), and Amit Kr. Singh (President – Impact & Sustainability), all claiming 20+ years of experience. This is a high-seniority team, which is a strong signal for a complex sector like agriculture.

Slide 3: Advisory Board

The advisors bring institutional weight, featuring individuals with backgrounds at Infosys, DHL, American Express, and Accion. Notably, Dr. Abhishek Agarwal is Accion’s Chief Regional Officer for South Asia, suggesting strong ties to the micro-finance and development sectors.

Traction and Milestones

Slide 4: Ayekart Milestones

This timeline tracks the company from its June 2021 pilot to July 2022. Key data points include:

Sept 2021: Angel funding and SCF pilot initiated. · Dec 2021: GTV crossed INR 60 Crores. · FY 22: GTV of INR 139.5 Crores with a Profit Before Tax (PBT) of 13.95 Lacs. · July 2022: Raised 20 Crore INR in debt and reached a GTV run rate of INR 300 Crores.

The rapid growth from 60 to 300 Crore GTV in seven months is the central hook of the deck.

Product and Ecosystem

Slide 5: The Ecosystem Map

This slide illustrates the circular nature of their platform, connecting Farmers/FPOs, Millers/Processors, Distributors/Exporters, and Retailers. The core of the circle is divided into Technology, Financial Services, Market Linkages, and Advisory. A bulleted list on the right details the tech platform features, such as "MiniERP for MSMEs" and "One click application for SCF."

Slide 6: Ayekart Perspective

This slide breaks down the product into two categories: the "Core Application" (Profiling, B2B Platform, Invoicing, SCF) and the "Product Suite" (Digital Contracts, Retailer Management, Traceability, and Analytics). It emphasizes transparency and agility as the primary service delivery values.

Slide 7: Platform Integration

A simple additive formula is presented: Core Application + Product Suite + Partnership = Ayekart Platform. This slide serves to reiterate that they are a "single platform to cater to all needs of the traditional businesses," focusing on digital profiling, market linkages, and embedded finance.

Slide 8: Key Partners

This is a dense list of collaborators categorized into Development Agencies, Financial Agencies, Incubators, and B2B customers. Active financial partners include Caspian Debt and Axis Bank, while the "In Pipeline" list includes names like Lending Kart and Poonawalla Fincorp. This slide demonstrates significant ecosystem buy-in.

Operational Mechanics

Slide 9: B2B Bulk Business Flow

This flowchart explains the wholesale model. The buyer generates demand, Ayekart processes it to suppliers, quotes are returned inclusive of Ayekart's margin, and the order is fulfilled. Crucially, it notes that "All products are billed by Ayekart to Buyers," indicating they take principal position or at least control the billing flow.

Slide 10: B2B Retail Business Flow

In the retail model, Ayekart acts as the "originator of SCF" (Supply Chain Finance). The flow shows retailers ordering from distributors with an SCF request. Ayekart handles the documentation for Financial Institutions, who then pay the distributors. Ayekart earns platform and processing charges here.

Slide 11: The Multiplier Effect

Using an isometric graphic, this slide shows how Ayekart enables transactions at every phase of the value chain. By being the digital layer between FPOs, Manufacturers, Distributors, and Retailers, they create "ripple effects" that increase their total addressable touchpoints within a single supply chain.

Market Opportunity and Structure

Slide 12: The India Opportunity

Market sizing is presented through several large figures: a US$ 1000 BN Retail Industry by 2025, a US$ 500 BN Agri & Processing industry, and 63 million MSMEs. It also notes that 92% of retailers are unorganized and 86% of farmers (144 million) are marginal, highlighting the vastness of the "unorganized" segment they aim to digitize.

Slide 13: Corporate Structure

Ayekart Fintech acts as the holding company and technology hub. The structure includes:

Ayekart Foundation: Focused on FPOs and grants. · Ayekart Agro: Operationalized in Oct 2022 for bulk business and exports. · Ayekart Capital (Proposed): An NBFC arm planned for Q3 FY 2024 to serve the internal customer book.

This indicates a long-term strategy to move from a facilitator to a direct lender.

Financial Performance

Slide 14: Growth Story

This slide provides three charts showing quarterly progress from July 2021 to June 2022. Sales growth went from 10.02 Cr to 82.07 Cr per quarter. Gross margins, EBITDA, and Net Margins are shown as positive and trending upward, though the absolute figures for net margin remain slim (0.09 Cr in the latest quarter).

Slide 15: Financial Validation

This slide is the most data-rich in the deck. It claims a "Sales CAGR 69% month on month" and highlights that they "Turned EBITDA (+)ve in short span." The bar charts show monthly sales peaking at nearly 3000 lakhs (30 Cr) in March 2022. The EBITDA margin appears to have stabilized around the 2-3% range.

Slide 16: Geographic Presence

Two maps of India show "Business Presence" in 13 states and "Team Presence" in 8 base locations. Andhra Pradesh, Maharashtra, and Uttar Pradesh appear to be their primary hubs.

Technology and Product Deep Dive

Slide 17: Mobile Offerings

This slide showcases the UI for two apps: "Ayekart Business" (B2B) and "Hisab" (MSME management). Features for Hisab include an invoice generator, auto-reminders, and attendance/salary tracking, which are designed to ensure the merchant uses the app daily.

Slide 18: Technical Stack

A comprehensive diagram of their "Techno Functional stack." It includes an API Gateway, Blockchain for traceability, Machine Learning for recommendation engines, and Middleware AES encryption. This slide is intended to satisfy technical due diligence by showing a modern, scalable architecture.

Slide 19: Robust Offerings

This slide summarizes the "stickiness" factors. For the B2B ecosystem, it's SCF and loyalty rewards. For the hyperlocal segment, it's store management, online catalogues, and inventory tracking. It frames the product as a comprehensive tool for business growth, not just a transaction platform.

Slide 20: Summary of Digitization

A summary slide using a circular "Scope of Operations" chart and a 3D "Ayekart Advantage" graphic. It reiterates the six ways they create opportunities: profiling, merchant acquiring, customer stickiness, finance access, market access, and transaction acquiring.

Slide 21: Future Ecosystem

The final content slide depicts the future "Ayekart MSME Neobank" model. It shows how they will sit between business/retail customers and multiple banks, acting as the integrated marketplace and workflow manager. The bottom of the slide features a row of logos from "Partners in the Journey," including Mastercard and various Indian banks.

Slide 22: Conclusion

A standard "Thank You" slide with contact information for Milind Borgikar (CTO & Co-Founder).

What Works Well

1. Strong Traction Data: The deck does not hide behind vague percentages. Citing a GTV of INR 300 Crores and specific monthly revenue figures (Slide 15) provides concrete evidence of product-market fit. 2. Clear Operational Flows: Slides 9 and 10 are excellent examples of how to explain a complex B2B2B business model. By separating the "Bulk" and "Retail" flows, the founders clarify how they make money and where they add value in each scenario. 3. Experienced Team: The leadership slide (Slide 2) is exceptionally strong for an early-stage company. The combined decades of experience in fintech and agriculture reduce the perceived execution risk.

What Is Missing

1. Unit Economics: While the deck mentions being EBITDA positive, it lacks a detailed breakdown of unit economics (e.g., CAC, LTV, or the specific take-rate per transaction). Investors would want to see how profitable each transaction is before accounting for overhead. 2. Competitive Landscape: There is no mention of competitors. In the crowded Indian agri-tech space (with players like DeHaat, Ninjacart, or WayCool), failing to address how Ayekart differs from these incumbents is a notable omission. 3. The "Ask": The deck mentions they are "Raising 20+ Crore of Equity" on Slide 4, but it does not specify the use of funds, the target valuation, or the specific milestones that the new capital will unlock.

Founder Takeaways

1. Visualize the Value Chain: Founders in complex industries should copy Slide 11. It clearly shows how one platform can extract value from multiple points in a single supply chain, justifying a higher valuation through the "multiplier effect." 2. Use Real Financials: Ayekart’s use of monthly bar charts for sales and EBITDA (Slide 15) is far more convincing than a single "up and to the right" arrow. If you have the data, show it month-by-month. 3. Bridge the Gap Between Tech and Reality: The deck successfully balances high-level tech talk (Blockchain/ML on Slide 18) with gritty operational reality (Order flows on Slide 9). This balance is crucial for startups that operate in the physical world but sell a digital solution.