Bobby Goodlatte is the co-founder and Managing Partner of Form Capital. See portfolio and contact routes.
Bobby Goodlatte is the co-founder and Managing Partner of Form Capital, an early-stage venture firm in San Francisco that he launched with Josh Williams to combine seed capital with design expertise[1][9]. He began his career at Facebook in 2008 as the first designer on User Growth and later led design for Facebook Photos[2][4]. Goodlatte primarily invests in pre-seed and seed-stage technology companies, focusing on sectors like fintech, Web3, AR/VR, and consumer internet, with a geographic emphasis on bold, design-driven founders[1][5]. His typical check size ranges from $0 to $250,000, and he often invests personally as an angel alongside his firm’s capital[5][7]. Notable portfolio companies include Coinbase, Linear, Envoy, and Capsule, all backed during their early stages[2][5][6]. A distinctive point of his approach is integrating real design expertise into venture investing, a philosophy he has articulated in public writing, including a TechCrunch article discussing how design drives success in venture[4][13].
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