Bobby Goodlatte, Form Capital

Bobby Goodlatte is the co-founder and Managing Partner of Form Capital. See portfolio and contact routes.

About Bobby Goodlatte

Bobby Goodlatte is the co-founder and Managing Partner of Form Capital, an early-stage venture firm in San Francisco that he launched with Josh Williams to combine seed capital with design expertise. He began his career at Facebook in 2008 as the first designer on User Growth and later led design for Facebook Photos. Goodlatte primarily invests in pre-seed and seed-stage technology companies, focusing on sectors like fintech, Web3, AR/VR, and consumer internet, with a geographic emphasis on bold, design-driven founders. His typical check size ranges from $0 to $250,000, and he often invests personally as an angel alongside his firm’s capital. Notable portfolio companies include Coinbase, Linear, Envoy, and Capsule, all backed during their early stages. A distinctive point of his approach is integrating real design expertise into venture investing, a philosophy he has articulated in public writing, including a TechCrunch article discussing how design drives success in venture.

Bobby Goodlatte at a glance

Role
Managing Director
Organization
Form Capital
Location
San Francisco, California, United States
Investor type
Individual/Angel
Portfolio companies listed
28
Investments recorded
31

Frequently asked about Bobby Goodlatte

What does Bobby Goodlatte invest in?
We have not verified a stated sector or stage focus for Bobby Goodlatte at Form Capital (San Francisco, California, United States). The profile lists the organization, location and investors we track alongside them.
How do I contact Bobby Goodlatte?
Bobby Goodlatte's published profile links (website, LinkedIn or X where available) are listed on the StartupFundraising.com investor profile.
Where is Bobby Goodlatte based?
Bobby Goodlatte is based in San Francisco, California, United States.

StartupFundraising tracks this investor record from SEC filings and announced rounds, updating focus, location and portfolio history as new data lands. Use it to gauge fit before an outreach, then widen the search to investors in San Francisco.

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