Greg Warnock, Ph.D., co-founded Mercato Partners in 2007 with Alan Hall and serves as its Managing Director. See portfolio, sector focus and contact routes.
Greg Warnock, Ph.D., co-founded Mercato Partners in 2007 with Alan Hall and serves as its Managing Director, bringing over 40 years of experience in building and scaling businesses [1][2]. Prior to Mercato, he was an angel investor and co-founded vSpring Capital, an early-stage venture fund focused on the Mountain West region [1]. Mercato Partners targets expansion-stage companies in technology, healthcare, and consumer services, primarily within the Wasatch Valley and Mountain West [2][5]. The firm typically provides growth capital to help companies strengthen operations, leadership, and market expansion, though specific check sizes and lead/follow behavior for Warnock individually are not publicly detailed [2][3]. Notable portfolio companies backed by Mercato include Exponent, Inc., and other firms contributing to reported exits exceeding $5 billion through 2020, though individual company names tied directly to Warnock’s angel investments are sparse [2][6]. As an angel investor, Warnock has made at least two documented investments, but his distinctive investment thesis or public writing beyond Mercato’s editorials like “Building Better” is not widely published [1][5][6].
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