Greg Warnock, Ph.D., co-founded Mercato Partners in 2007 with Alan Hall and serves as its Managing Director. See portfolio, sector focus and contact routes.
Greg Warnock, Ph.D., co-founded Mercato Partners in 2007 with Alan Hall and serves as its Managing Director, bringing over 40 years of experience in building and scaling businesses. Prior to Mercato, he was an angel investor and co-founded vSpring Capital, an early-stage venture fund focused on the Mountain West region. Mercato Partners targets expansion-stage companies in technology, healthcare, and consumer services, primarily within the Wasatch Valley and Mountain West. The firm typically provides growth capital to help companies strengthen operations, leadership, and market expansion, though specific check sizes and lead/follow behavior for Warnock individually are not publicly detailed. Notable portfolio companies backed by Mercato include Exponent, Inc., and other firms contributing to reported exits exceeding $5 billion through 2020, though individual company names tied directly to Warnock’s angel investments are sparse. As an angel investor, Warnock has made at least two documented investments, but his distinctive investment thesis or public writing beyond Mercato’s editorials like “Building Better” is not widely published.
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