Larry Dorfman, Roots

Larry Dorfman is the co-founder and managing partner of Roots. See sector focus and contact routes.

About Larry Dorfman

Larry Dorfman is the co-founder and managing partner of Roots, an Atlanta-based residential real estate investment community (REIT) founded in 2020–2021, and previously served as Chairman/CEO of EasyCare for 36 years. His investment thesis centers on democratizing real estate ownership by enabling renters to build wealth and credit through single-family properties in the Sun Belt, particularly Atlanta, Augusta, Nashville, and Oklahoma City. Roots operates as a non-accredited Reg A+ REIT with a $100 minimum investment, offering quarterly distributions and redemptions without penalty after the first year. While Dorfman is an angel/individual investor by classification, the firm’s typical check size for residents starts at $100, and he co-leads the initiative alongside his son Daniel Dorfman and Scott Jacobsen. Notable aspects of the portfolio include 563 properties across 698 doors with 29,500+ investors as of April 2026, generating a 17.17% average annual return over 4.75 years. A distinctive point of view is Roots’ “Live In It Like You Own It” program, which lets residents earn rebates and accumulate wealth while renting, having generated over $465,000

Larry Dorfman at a glance

Role
Co-Founder & Managing Partner
Organization
Roots
Location
Atlanta, Georgia, United States
Investor type
Individual/Angel
Focus areas
Real Estate

Frequently asked about Larry Dorfman

What does Larry Dorfman invest in?
Larry Dorfman at Roots (Atlanta, Georgia, United States) — sector focus: Real Estate.
How do I contact Larry Dorfman?
Larry Dorfman's published profile links (website, LinkedIn or X where available) are listed on the StartupFundraising.com investor profile.
Where is Larry Dorfman based?
Larry Dorfman is based in Atlanta, Georgia, United States.

Every field above is read from the StartupFundraising investor directory — disclosed location, recorded investments and stated focus — and re-checked as filings arrive. Founders pair it with investors in Atlanta when building a target list.

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