Natalie Massenet is the Co-Founder and Partner of Imaginary Ventures. See portfolio, sector focus and contact routes.
Natalie Massenet is the Co-Founder and Partner of Imaginary Ventures, an early-stage venture firm she launched in 2018 with Nick Brown after founding and scaling the luxury e-commerce platform Net-A-Porter to $1 billion in revenue. Her investment thesis targets break-through, digital-first consumer brands and retail platforms at the intersection of modern retail and technology, with a focus on the US and Europe across sectors including beauty, wellness, fashion, food, and lifestyle. The firm typically invests at early to mid-stages (Pre-Seed through Series B+) with an average check size of approximately $5.3 million, often acting as a lead investor while providing operational expertise in brand building and global expansion. Notable portfolio companies include Glossier, Skims, Everlane, and Mejuri, all direct-to-consumer brands that challenge category conventions. Massenet distinguishes her approach by deliberately backing underrepresented founders, with roughly 50% of Fund I backed by women, and prioritizing sustainable, purpose-driven businesses over specific categories. She has been recognized as one of Time Magazine’s 100 Most Influenti
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