Tasky Pitch Deck Teardown: A 2017 Look at the 'Uber

Tasky Pitch Deck Analysis

The Tasky pitch deck is a 13-slide presentation from early 2017 that attempts to capture the 'Uber for X' momentum of the era. By focusing on a broad range of household and business tasks, the company aims to become a central hub for the gig economy. The deck follows a standard narrative arc: problem, solution, market size, and team, though it leans heavily on aspirational branding rather than hard financial data.

Slide 1: Title

The deck opens with a minimalist black slide featuring a white checkmark logo. There is no text on this slide, serving as a visual brand anchor before the pitch begins.

Slide 2: Elevator Pitch

Slide 01 introduces the core concept: a solution for people who are overworked and lack time for daily tasks. It uses a simple cartoon illustration of a woman running with shopping bags and a dog to represent the target demographic. The text is straightforward: "You have to work, also do daily tasks and don’t have time to rest.. It has a solution, and it’s called Täsky."

Slide 3: The Concept

This slide provides a more technical definition of the product. It describes Täsky as an app that connects clients with "near skilled taskers." It mentions the disruption of the $150 billion annual labor market in the US and a goal to reduce unemployment by turning daily problems into on-demand solutions. The left side of the slide shows app categories: Handyman, Cleaning, Help (moving/delivery), and Dog (walking/sitting).

Slide 4: The Value Proposition

A simple transition slide that emphasizes the breadth of the service. The text reads, "Seriously... We basically do everything you don't want to, or just don't have time to." This reinforces the convenience angle introduced in the elevator pitch.

Slide 5: The Problem

Slide 02 splits the problem into two categories: the Client Problem and the Tasker Problem. For clients, the issue is a lack of fast, effective ways to get things done without waits, calls, or high rates. For taskers, it highlights the barrier to entry in other gig apps (like needing a car for Uber). Tasky claims to allow taskers to earn up to $25/hr "without any investment."

Slide 6: The Solution

Slide 03 outlines three key features of the solution: On Demand (real-time tracking and connection within minutes), Cashless (automatic card processing with no extra fees), and Insured Tasks (vetted taskers and reimbursement for accidental breakages). These features address the safety and convenience concerns typical of marketplace startups.

Slide 7: Market Opportunity

Slide 04 uses a bubble chart to visualize the Total Addressable Market (TAM). It cites $85 billion for Global Outsourcing and $109.2 billion for Temporary and Contract Staffing. It also notes smaller figures: $985 million spent on services monthly and $3.5 billion on seasonal/temporary workers monthly. These figures are intended to show the massive scale of the labor market Tasky is entering.

Slide 8: Product Demo

Slide 05 displays three mobile app mockups. The first is a login screen with Facebook integration. The second is the task selection menu seen earlier. The third is a task detail page showing a description, ratings, and 'Upgrades' (though the upgrade text contains placeholder symbols like "%task%" and "%$%"), suggesting the deck was finalized while the app was still in a template or early development stage.

Slide 9: Business Model

Slide 06 breaks the revenue strategy into three channels. B2C focuses on on-demand and recurring services for individuals. B2B targets small to medium businesses needing seasonal workers, with an emphasis on exporting payment data to Expensify or QuickBooks. The third channel is an 'Upcoming' REST API to allow other businesses to tap into Tasky's labor pool.

Slide 10: Competition

Slide 07 uses a standard 2x2 matrix (Affordable vs. Expensive and Offline vs. Online). Tasky places itself in the top-right quadrant (Affordable/Online) alongside Wag! and TaskRabbit. It positions Craigslist and Angie's List as 'Offline' and 'Affordable,' while Handy and Bizzby are labeled 'Online' but 'Expensive.' A caption notes that competitors focusing only on professionals grow slowly, leaving a gap for Tasky.

Slide 11: Go-To-Market

Slide 08 presents a funnel-style graphic moving from Market to Channels. The strategy involves recruiting taskers in every city, reducing costs for businesses by 50%, and using affiliate and digital marketing to reduce Customer Acquisition Cost (CAC) and increase Lifetime Value (LTV). However, no specific numbers for current CAC or LTV are provided.

Slide 12: Timeline

Slide 09 shows the company's trajectory from November 2016 to April 2017. Key milestones include Marketing Analysis, Prototype Development, and a Public Beta that was 'Stable in NYC' by February 2017. The timeline concludes with a $1M Seed Round target in April 2017.

Slide 13: Team

The final slide (10) introduces the leadership. Mateo Morrison (CEO) is described as a growth hacker who built the prototype in two weeks. Daniel Guerrero (CTO) is noted for UN/UNICEF recognition. Jon Cronin (CMO) brings 19 years of experience, and Tanya Mendez (COO) is highlighted for her Google background and Forbes 30 under 30 status. The team is split between the US and the Dominican Republic.

What Works

Clear Problem/Solution Fit: The deck effectively identifies the friction points for both sides of the marketplace—clients want speed, and workers want low-barrier income. · Market Breadth: By including B2B and API components, the company shows it isn't just a consumer app but a labor infrastructure play. · Visual Simplicity: The slides are not cluttered, making the core message easy to digest during a quick review.

What is Missing

Traction Data: While the timeline mentions a 'Stable in NYC' beta, there are no metrics regarding user growth, number of tasks completed, or revenue generated during the beta phase. · Financial Projections: The deck lacks a slide showing expected revenue growth or a path to profitability over the next 3-5 years. · Use of Funds: Although a $1 million seed round is mentioned on the timeline, there is no breakdown of how that capital would be spent (e.g., 40% marketing, 40% engineering, 20% operations). · Unit Economics: Slide 08 mentions CAC and LTV, but without actual figures, investors cannot judge the efficiency of the business model.

Founder Takeaways

Avoid Placeholder Text: Slide 05 contains placeholder symbols like "%task%." Founders should ensure every mockup in a deck is fully polished and reflects a real user experience to avoid looking unprepared. · Define the 'Ask': If you are raising a specific amount (like the $1M mentioned here), include a slide that details the milestones that money will help you achieve. · Back Up Market Claims: Tasky claims to be 'Affordable' compared to competitors on slide 10. A founder should back this up with a slide showing a direct price comparison for common tasks (e.g., cleaning a 2-bedroom apartment) to prove the competitive advantage.