What is Reklaim's core value proposition for consumers?

According to Slide 3, Reklaim allows consumers to view their online data profiles for the first time and take back control. Consumers can choose to share specific data points with brands in exchange for compensation via a 'weekly dividend,' effectively turning their personal information into a financial asset.

How does Reklaim define its 'Scale' metric?

On Slide 7, Reklaim reports 320 million profiles under management. However, they distinguish between total profiles and 'Reklaimed' accounts. A Reklaimed account (totaling 120 million) requires a 1x1 interaction or activity within the last 30 days, providing a more rigorous engagement metric than simple profile harvesting.

Which regulatory shifts is Reklaim capitalizing on?

Slide 5 identifies several key regulatory 'roadblocks' that serve as tailwinds for Reklaim's consented data model. These include GDPR in Europe, CCPA/CPRA in the USA, and similar laws in Canada (CPPA), Brazil, India, and South Africa, all of which force companies to move away from unconsented data.

Who are Reklaim's primary distribution partners?

Slide 9 lists 14 integrated platforms that facilitate the purchase and distribution of Reklaim's data. Notable partners include LiveRamp, Lotame, T-Mobile, Neustar, Adsquare, Xandr, Viant, Retargetly, Magnite, MediaMath, Tru Optik, and PubMatic.

What is the ownership structure of Reklaim?

Slide 13 notes that insiders own 45% of the company. This high percentage of insider ownership is typically presented to investors as a sign of confidence and alignment between the management team and shareholders, particularly for a company listed on the TSX.V and OTCQB.

Reklaim Pitch Deck: 14-Slide Breakdown

See all 14 slides of the Reklaim pitch deck, with a slide-by-slide teardown of what the deck does well and where it falls short.

Reklaim’s August 2021 corporate presentation outlines a strategic pivot from its former identity, Killi, to a platform focused on 'democratizing data.' The company positions itself as a solution to the $245B US data market's disruption by privacy regulations like GDPR and CCPA. The deck emphasizes significant scale, claiming 320 million profiles under management, with 120 million 'reclaimed' by users who actively interact with the product. By integrating with 14 major distribution platforms—including LiveRamp, T-Mobile, and Magnite—Reklaim aims to provide compliant, first-party data to brands…

Key takeaways

The company rebranded from Killi to Reklaim to better align with its mission of helping consumers 'reclaim' and control their data (Slide 1).
Reklaim targets a $245 billion US data industry that currently provides $0 in compensation to the consumers whose data is harvested (Slide 5).
The platform has achieved significant scale, growing from 10,000 profiles in Q1-2020 to 320,000,000 profiles by Q2-2021 (Slide 7).
A 'Reklaimed' account is defined as one that has had a 1x1 interaction with the company or been active in the product within the last 30 days (Slide 7).
The company has secured 14 platform integrations for data distribution, including partnerships with Xandr, PubMatic, and MediaMath (Slide 9).
Reklaim holds a 12-month international contract with Nielsen to supply consented data for TV measurement panels (Slide 11).
Insiders maintain a high level of skin in the game, owning 45% of the company as of August 2021 (Slide 13).
The deck omits specific revenue figures, burn rate, and a breakdown of the leadership team in the provided slides.

Executive Summary: The Pivot to Consented Data

Reklaim’s August 2021 deck is a classic example of a 'market shift' narrative. By rebranding from Killi, the company signaled a move away from being just another data app to becoming a foundational infrastructure for the privacy-first era. The deck focuses heavily on two things: the regulatory inevitability of their model and the massive scale they have already achieved. With 320 million profiles, they are positioning themselves as a scale player that can compete with traditional, unconsented data brokers.

Slide 1: Title and Rebranding

The cover slide introduces the new brand, Reklaim , with the subtitle 'formerly Killi.' The tagline 'Democratizing Data For Consumers & Brands' establishes a dual-sided marketplace. Crucially, the slide includes public market tickers (TSX.V: MyID and OTCQB: MyIDF), indicating that this is a corporate presentation for a publicly traded entity rather than a seed-stage startup. The date is listed as August 2021.

Slide 3: The Mission Statement

This slide provides the 'What' and 'Where.' Headquartered in New York with a Toronto office, Reklaim describes itself as a company capitalizing on the 'dramatic shift in the data and privacy space.' The text explains the mechanism: consumers sign up to view their data profiles and share specific pieces of data with brands in exchange for a 'weekly dividend.' The slide makes a bold claim: 'Reklaim is the only company in the world allowing consumers to view and take back control of their data.'

Slide 5: Market Disruption and Regulatory Tailwinds

Reklaim frames the $245B US data industry as a legacy system built on 'harvesting and exploiting consumer data' with zero compensation for the user. They cite a figure of $6,000/year/profile generated by the industry. The slide lists specific regulations—GDPR, CCPA, CPRA, and international laws in Brazil and India—as 'roadblocks' for competitors that will force a 'regulated disruptive migration' toward Reklaim’s consented data model. A flywheel diagram links Scale (320m profiles), Distribution (14 platforms), and Unique Data (1:1 consumer content) to revenue growth.

Slide 7: Explosive Scale and Growth Metrics

This is the 'traction' slide. It shows a timeline from Q1-2020 to Q2-2021. The growth in 'Number of Profiles' is staggering: starting at 10,000 in Q1-2020 and reaching 320,000,000 by Q2-2021. The slide also tracks 'Platform Integrations,' which grew from 2 to 14 in the same period. A critical footnote defines a 'Reklaimed' account as one with a 1x1 interaction or activity in the last 30 days, noting that 120 million of the 320 million profiles meet this higher engagement standard.

Slide 9: Integrated Platforms

Slide 9 visualizes the 'Distribution' arm of the business. It lists logos for 12 'Sample' partners, including LiveRamp, T-Mobile, Xandr, and PubMatic . The text reinforces that Reklaim is integrated with 14 of the top platforms that facilitate data purchase. This slide is intended to prove that Reklaim isn't just collecting data; they have the 'pipes' to sell it to the world's largest advertisers.

Slide 11: Data Company Partnerships

While Slide 9 focused on ad-tech platforms, Slide 11 focuses on data companies. It highlights a specific 'International 12-month contract' with Nielsen to supply consented data for TV measurement panels. It also mentions Digicenter . The slide argues that these companies need Reklaim's data to 'offset exposure to cookie and mobile ID' loss, positioning Reklaim as the solution to the 'cookie-less future.'

Slide 13: Reasons to Invest

The final slide in the provided set summarizes the investment thesis. It reiterates the $245B market size and the shift driven by 'Big Tech' and government action. It highlights the 'foundation for growing and recurring sales' through 320 million profiles and 14 platforms. Key new information includes the mention of 'Fortune 500 customers' and the fact that 'Insiders own 45%.' The slide claims revenue is trending higher each quarter, though it does not provide the actual revenue numbers.

What Reklaim Does Well

Regulatory Alignment: The deck does an excellent job of positioning Reklaim not just as a 'nice to have,' but as an inevitability. By listing specific laws (GDPR, CCPA), they make the problem feel urgent and the solution feel legally mandated.

Scale as a Moat: In the data business, volume is everything. Showing a jump from 10k to 320m profiles in 18 months is a powerful signal of market fit or, at the very least, highly effective acquisition and ingestion strategies.

Defining Active Users: Many startups hide behind 'total registered users.' Reklaim’s distinction between 'Profiles Under Management' (320m) and 'Reklaimed' accounts (120m) adds a layer of transparency that builds trust with sophisticated investors.

What Is Missing from the Deck

Financial Specifics: Despite being a public company presentation, the provided slides contain no P&L data. We see that revenue is 'trending higher,' but we don't know if that means $100k or $10M. There is no mention of Gross Margin or EBITDA.

Unit Economics: The deck mentions a 'weekly dividend' for consumers. A crucial missing piece is the cost of these dividends versus the revenue generated per profile. If the payout to the consumer is higher than the data's sale price, the model isn't sustainable.

The Team: There is no team slide in the provided selection. For a company undergoing a major rebrand and pivot, understanding the pedigree of the leadership—especially their experience in ad-tech and data privacy—is essential.

Competitive Landscape: The deck implies Reklaim is the 'only company in the world' doing this. While they may be unique in their specific 'reclaim' mechanism, they compete with every other first-party data provider and 'clean room' solution. A competitive matrix is missing.

Founder's Playbook: What to Copy

The 'Market Shift' Narrative: If your startup benefits from a change in law or a tectonic shift in how Big Tech operates (like the death of the cookie), make that the 'villain' of your story. Reklaim successfully frames the status quo as 'exploitative' and 'dying,' making their solution the only logical path forward.

Visualizing the Ecosystem: Slide 9 and Slide 11 are excellent. Instead of just saying 'we have partners,' they show exactly where they sit in the value chain. Founders should use logo clouds not just for social proof, but to explain their product's distribution and utility.

Clear Definitions: If you use a non-standard metric (like 'Reklaimed accounts'), define it clearly on the slide. It prevents investors from feeling like you are 'fluffing' the numbers and shows you have a deep understanding of your own user funnel.

Skin in the Game: If your team owns a significant portion of the company, say so. The 'Insiders own 45%' bullet point on Slide 13 is a strong closing argument for investor alignment.

Frequently asked questions

What is Reklaim's core value proposition for consumers?: According to Slide 3, Reklaim allows consumers to view their online data profiles for the first time and take back control. Consumers can choose to share specific data points with brands in exchange for compensation via a 'weekly dividend,' effectively turning their personal information into a financial asset.
How does Reklaim define its 'Scale' metric?: On Slide 7, Reklaim reports 320 million profiles under management. However, they distinguish between total profiles and 'Reklaimed' accounts. A Reklaimed account (totaling 120 million) requires a 1x1 interaction or activity within the last 30 days, providing a more rigorous engagement metric than simple profile harvesting.
Which regulatory shifts is Reklaim capitalizing on?: Slide 5 identifies several key regulatory 'roadblocks' that serve as tailwinds for Reklaim's consented data model. These include GDPR in Europe, CCPA/CPRA in the USA, and similar laws in Canada (CPPA), Brazil, India, and South Africa, all of which force companies to move away from unconsented data.
Who are Reklaim's primary distribution partners?: Slide 9 lists 14 integrated platforms that facilitate the purchase and distribution of Reklaim's data. Notable partners include LiveRamp, Lotame, T-Mobile, Neustar, Adsquare, Xandr, Viant, Retargetly, Magnite, MediaMath, Tru Optik, and PubMatic.
What is the ownership structure of Reklaim?: Slide 13 notes that insiders own 45% of the company. This high percentage of insider ownership is typically presented to investors as a sign of confidence and alignment between the management team and shareholders, particularly for a company listed on the TSX.V and OTCQB.

Cover slide of the Reklaim pitch deck — Reklaim pitch deck, slide 1

Reklaim pitch deck: the facts

Company: Reklaim
Slides: 14

Reklaim pitch deck PDF

The full Reklaim deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the Reklaim pitch deck was used for

This deck is Reklaim’s September 2021 investor presentation, hosted publicly on SlideShare and labeled “Reklaim Deck – September 2021.” Reklaim, a Toronto-based consumer data and privacy company formerly known as Killi, positioned itself as enabling individuals to reclaim and monetize their online data while offering compliant consumer data to advertisers. The deck highlights scale claims such as 320 million profiles and 14 platform integrations (from your existing notes), suggesting it was used to support capital markets and investor-relations outreach shortly after Reklaim’s public listing and early post‑IPO financing in March 2021. It appears aimed at public‑market and small‑cap investors rather than classic VC, given concurrent TSX Venture–listed financial statements and IR materials.

Business model: Reklaim (formerly Killi) is a consumer data company that enables individuals to reclaim, control, and monetize their personal data while selling aggregated, privacy-compliant audience data and insights to brands in a changing data-privacy landscape.

Year: 2021
Headquarters: Toronto, Ontario, Canada.
Industry: Consumer data / data privacy / adtech.

Round: Post‑IPO public‑market financing round (small‑cap TSX Venture context).

Raised: Approximately $429,000 recorded as a “Post IPO” funding round on March 19, 2021, associated with Reklaim Ltd.

What happened after the Reklaim deck

Following its September 2021 investor deck, Reklaim continued to operate and raise capital as a TSX Venture–listed consumer data and privacy company, reporting financial results, expanding into SaaS privacy subscriptions, and completing additional financings such as a post‑IPO round and secured debenture.

Reklaim was operating as a publicly listed company by 2021 and recorded at least one post‑IPO financing event on March 1
The company continued to report financial results, including Q3‑2021 interim financial statements and later corporate up
By March 2022, Reklaim launched a new SaaS‑based privacy subscription product, evidencing evolution of its offering beyo
Subsequent financing activity included a CAD$500,000 senior secured debenture with warrant coverage, approved by the TSX

What the Reklaim deck got right

Clear alignment with privacy and consumer data‑rights megatrend. The deck’s core narrative—empowering individuals to reclaim and monetize their data while giving brands consent‑based, privacy‑compliant audience data—directly aligns with macro trends in data‑privacy regulation and consumer data rights, providing a clear strategic hook for investors.
Compelling scale claims (profiles and integrations). Your notes cite 320 million profiles and 14 platform integrations, and Reklaim’s broader materials describe it as a scaled consumer data company; for investors, these scale claims, if supported by data, signal a platform that may already have meaningful reach versus an early pilot‑stage product.
Backed by public financial disclosures. The September 2021 deck sits alongside public Q3‑2021 financial statements and later financial updates, giving investors a pathway to validate and contextualize the operational story with audited and interim financials—an advantage over private‑startup decks that lack such disclosure.
Differentiated consumer‑permissioned data model. Reklaim’s positioning as a consumer‑permissioned data provider in a market dominated by third‑party data brokers allows the deck to highlight a differentiated approach based on explicit consent and user compensation, which can be attractive to both regulators and brands.
Active and evolving investor‑relations materials. The existence of multiple dated decks (September and December 2021) and ongoing IR communications shows a commitment to keeping investor materials current, which is helpful for investors tracking progress and changes over time.
Product roadmap extending into SaaS privacy subscriptions. Subsequent developments such as the launch of a SaaS‑based privacy subscription in 2022 demonstrate that Reklaim’s product vision is broader than static data sales, suggesting the deck’s story is part of a continued evolution toward recurring‑revenue privacy offerings.

What could have been stronger

Headline metrics not obviously tied to audited financials. There is no externally visible indication that the September 2021 deck clearly connects its headline metrics (e.g., 320 million profiles and 14 integrations from your notes) to audited data or to the financial disclosures in Reklaim’s Q3‑2021 statements; public investors typically expect a tight bridge from big numbers to GAAP or IFRS figures, which appears to be missing at least in the public view of this deck.
Regulatory and compliance story underdeveloped. Reklaim operates in a heavily regulated and rapidly evolving privacy environment (GDPR, CCPA and similar laws), yet there is no public evidence that the deck lays out a detailed regulatory and compliance strategy; without clear treatment of regulatory risk, investors may perceive the narrative as product‑centric but underdeveloped on legal moats and liabilities.
Limited emphasis on unit economics and revenue breakdown. Given Reklaim’s public‑company status and the availability of Q3‑2021 financials, investors may expect explicit discussion in the deck of unit economics, customer acquisition costs, and revenue composition; public materials show these numbers exist, but there is no clear sign the deck foregrounds them, which weakens its usefulness for more analytical investors.
Incomplete competitive positioning. The existing notes emphasize large‑scale data counts and integrations but not a detailed competitive landscape or differentiation vs other data and identity platforms; with many privacy and adtech players in market, the lack of a clearly articulated competitive map is a strategic gap from an investor‑story perspective.
Capital structure and dilution not fully addressed in deck. As a small‑cap, TSX Venture–listed company, Reklaim’s investor base includes market participants who care deeply about valuation, share structure, and dilution; the public view of the September 2021 deck does not show robust coverage of capital structure or use of past proceeds, which can leave equity‑market investors with unanswered questions.

How an investor would read this deck

What draws attention

Clear articulation of Reklaim’s **consumer‑permissioned data model** and how it aligns with evolving data‑privacy regulations, including any proprietary technology or consent mechanisms that differentiate it from legacy data brokers.
Evidence that the claimed **scale of profiles and integrations** translates into sustainable, growing revenue and strong margins, supported by bridges to the company’s Q3‑2021 financial statements and subsequent financial releases.
Details on Reklaim’s **go‑to‑market strategy** with brands and advertisers, including sales channels, typical contract sizes, retention, and how it competes or partners with major adtech and identity providers.
Discussion of **public‑company governance and capital markets strategy**, including prior financings (e.g., the March 19, 2021 post‑IPO round) and later debenture financings, to understand runway, dilution, and balance‑sheet strength.
Clarity on **product roadmap and SaaS subscription offerings** (e.g., the later SaaS privacy subscription launched in 2022) and how these expand ARPU and create recurring revenue beyond data sales.

Risks that stand out

Regulatory risk around data privacy, including potential changes to consent requirements or enforcement that could limit Reklaim’s ability to collect, process, or monetize consumer data.
Competitive risk from larger, better‑capitalized adtech and identity resolution firms that may offer similar privacy‑compliant data solutions and compress Reklaim’s margins or growth.
Execution risk in scaling both the user base and brand relationships fast enough to convert the large profile count highlighted in the deck into material and growing revenue.
Financing and dilution risk, given Reklaim’s small‑cap public‑company status, prior post‑IPO financing, and later use of secured debentures with warrant coverage to bolster the balance sheet.
Reputational risk if consumers or regulators perceive Reklaim’s data practices as insufficiently transparent or protective, which could erode the core trust necessary for a consumer‑permissioned data model.

Questions this deck invites

How exactly are Reklaim’s consumer profiles created, verified, and consented, and how is ongoing compliance with privacy regulations (GDPR, CCPA, etc.) monitored and audited?
What proportion of Reklaim’s revenue in and after 2021 comes from data sales vs SaaS subscriptions or other services, and how do margins differ across these lines?
How does Reklaim acquire users and enterprise customers, what are the customer acquisition costs and payback periods, and how are those metrics trending over time?
Who are Reklaim’s main competitors in consumer‑permissioned data and privacy‑centric adtech, and what unique advantages (data quality, consent framework, technology) allow it to win deals or command premium pricing?
What is Reklaim’s capital structure post‑IPO (shares outstanding, warrants, debentures), and how much additional capital does management expect to need to reach cash‑flow breakeven or scale milestones?

What founders can take from the Reklaim deck

Public‑market investor decks for small‑cap companies like Reklaim benefit from tightly integrating headline operational metrics (e.g., profile counts and integrations) with clearly referenced financial statements so that capital‑markets audiences can quickly link story to numbers.
When a company’s core thesis is regulatory alignment (consumer‑permissioned data in a privacy‑first world), the deck must dedicate explicit space to explaining the compliance framework, legal landscape, and how this creates a long‑term moat.
For a data‑platform business, it is not enough to show scale; investors want detail on data quality, consent provenance, and monetization pathways, all of which should be clearly broken out in the deck.
Publicly listed growth companies should use investor decks to address capital structure, past financings, and use of capital, since these are central to how public investors assess risk, dilution, and upside.
Maintaining a family of updated decks (e.g., Reklaim’s September and December 2021 decks) helps align messaging with evolving products and financial performance, but each deck still needs to stand alone with sufficient context for new investors.
In privacy and data‑rights businesses, clearly communicating the consumer value proposition—why individuals participate and how they are compensated—is as important as the B2B story, and strong decks balance both sides.

Reklaim pitch deck: common questions

What does Reklaim do?

Reklaim is a consumer data and privacy company (formerly called Killi) that allows individuals to reclaim control of their personal data and get compensated when that data is shared with brands, while brands receive compliant audience data and insights.

Where is Reklaim based?

Reklaim is based in Toronto, Ontario, Canada, as disclosed in investor materials and funding databases describing the company as a Toronto‑based data privacy firm founded in 2018.

Is Reklaim a venture-backed startup or a public company?

Reklaim is publicly listed on the TSX Venture Exchange and had at least one post‑IPO financing event on March 19, 2021, recorded as a CAD$429k “post IPO” round, indicating it raised capital in public markets rather than a traditional VC Series A in that period.

What is the purpose of Reklaim’s September 2021 pitch deck?

The September 2021 deck is an investor relations and fundraising presentation that showcases Reklaim’s scale (hundreds of millions of profiles and multiple platform integrations) and its model of consumer‑permissioned data, likely used in the context of ongoing post‑IPO capital markets outreach in 2021.

Where can I find concrete traction and financial information to supplement this deck?

Around 2021, Reklaim’s key traction and financial disclosures are found in its Q3 2021 interim financial statements and a Q3‑2021 results press release, which discuss revenue growth, margins, and corporate updates; these materials complement the deck by giving investors audited numbers and operational detail beyond the high‑level slides.

Sources

Funding and outcome facts on this page were researched on 2026-08-22 from the pages below.

Reklaim pitch deck slides

Reklaim pitch deck slide 1 of 14 — Reklaim pitch deck — slide 1 of 14

Reklaim pitch deck slide 2 of 14 — Reklaim pitch deck — slide 2 of 14

Reklaim pitch deck slide 3 of 14 — Reklaim pitch deck — slide 3 of 14

Reklaim pitch deck slide 4 of 14 — Reklaim pitch deck — slide 4 of 14

Reklaim pitch deck slide 5 of 14 — Reklaim pitch deck — slide 5 of 14

Reklaim pitch deck slide 6 of 14 — Reklaim pitch deck — slide 6 of 14

What each slide of the Reklaim pitch deck says

Slide 3

Democratizing Data for Consumers & Brands Ri En CER ST, Headquartered in New York, with an additional office in C= = ve Em Toronto, Reklaim is a company capitalizing on the dramatic #4 ems. awe shift in the data and privacy space. 1 V AE EE 7, WOT Offering compliant consumer data to brands, platforms and AEE EE EE data companies, Reklaim allows consumers to sign up and view for the first time their online data profile that EEE ERR EY EEE companies have been using for years with the consumers fr v— _— 7 r SEE, knowledge. Inside of Reklaim consumers can reclaim this data and share specific pieces of data with brands in EES UO i Eres exchange for compensation via a weekly dividend. EERSTE RR i…

Slide 4

CAPITAL STRUCTURE Shares Outstanding 67.3m Warrants 7.5m (average strike price $1.05) Options 1.5m Insiders 45% Cash $3.6m (as of June 30) Debt $0 Share Price (as of August 13) U$0.19 Share Price (as of August 13) €$0.23 52-Week Range U$1.02/$0.05 52-Week Range C€$1.55/$0.21 Market Capitalization U$12.9m Market Capitalization C€$15.4m 4] cqp

Slide 5

ositione d opbene COMPLIANCE The Data Market Industry | «+ Over the past 20 years, the data industry ($2458 in the US!) has been built on a foundation of harvesting and exploiting consumer data with no consumer inclusion to the tune of $6,000/year/profile. $0 for consumer. Scale Distribution + Legal and regulatory roadblocks surrounding the acquisition of consumer data is rapidly evolving, Cann 2 Wphtorarbickn) placing the consumer at the center of new privacy policies profiles - + The General Data Protection Regulation (BDPR roll-out in Europe in 2019 REALAIM « The USA following shortly after with the California Privacy Rights Act (CCPA / CPRA) « Recently published, CPPA in Canada, The Bra…

Slide 6

are Compliant & not Reliant on the ‘Cookie’ SCALE DISTRIBUTION UNIQUENESS + All consumers +16 have a data profile that is currently « Majority of datas purchased by advertisers via a «Differentiation of datais #1 challenge in market. being collected and sold without their inclusion. Value network of data stores. These stores are looking to [ER ——— = $6000 per year / per profile replace non-compliant data, as well as data that does consumers & es encrmous scale & distribution + Reklaim is solving this by bringing consumer profiles NOL Hdvera dependency Srthe/Cookls wth naw — into the Reklaim ecosystem and allowing them to take IoNiges: consented are looking for a company who can solve back c…

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