What is the core technology behind Elektra's wearables?

According to slide 4, Elektra's 'Ada' line uses electrical stimulation to integrate physical experiences into everyday life. Unlike traditional mechanical vibration haptics, this approach uses electrical pulses to trigger sensations, allowing for a thinner form factor in their cuffs, sleeves, and vests.

How does Elektra plan to differentiate itself from existing haptic companies?

Slide 8 positions Elektra in the top-right quadrant of a competitive matrix, claiming to be more 'affordable & light' than competitors like Subpac or Woojer (represented by logos), while supporting over 20 applications compared to the single-use focus of others.

What specific use cases does the deck propose for haptic vests?

Slide 6 outlines three primary categories: Multimedia (4D movies and VR immersion), Deaf & Hard-of-Hearing (physical fire alarms and wake-up alerts), and Notifications (GPS directions and phone call alerts via physical touch).

What are the manufacturing margins for the Elektra product line?

Based on the figures on slide 4, the margins vary by product. The Cuffs have a 46.6% margin ($75 price / $40 cost), the Sleeves have a 36% margin ($125 price / $80 cost), and the Vest has a 20% margin ($200 price / $160 cost).

What is the most notable omission in this pitch deck?

The deck lacks a 'The Ask' slide. There is no mention of how much capital the company is seeking, the valuation, or the specific milestones they intend to reach with new funding. It also lacks a detailed business model explaining how they will monetize the 'apps' mentioned on slide 5.

Elektra Public Pitch Deck (2017): 10-Slide Seed Deck

See all 10 slides of the Elektra Public pitch deck — a 2017 deck — with a slide-by-slide teardown of what the deck does well and where it falls short.

Elektra presents a vision for 'Ada,' a line of haptic wearables including cuffs, sleeves, and vests designed to provide physical sensations via electrical stimulation. The deck identifies a lack of haptic integration in current media, noting that less than 1% of movie ticket sales are for 4D experiences and 4D hall installations cost $2M. Elektra proposes a consumer-grade alternative with hardware build costs ranging from $40 to $160. While the deck provides a rare look at internal equity splits (33% for the CEO, 29% for the CSO and CTO, and 9% for the COO) and early activity metrics like 250…

Key takeaways

The company positions its 'Ada' product line as the 'iPhone of haptics,' utilizing electrical stimulation for physical immersion (Slide 4).
Hardware unit economics are explicitly stated, showing build costs of $40, $80, and $160 for products retailing at $75, $125, and $200 respectively (Slide 4).
The deck highlights a significant barrier to entry for competitors, noting that 4D cinema halls cost $2M to install (Slide 3).
Market size is projected at $19.5B by 2020, based on a 16.2% CAGR from 2016 (Slide 7).
Traction is measured by activity rather than revenue, citing 10,000 miles driven and 250 meetings held within the first 100 days of 2017 (Slide 9).
The team slide includes a highly unusual level of transparency by listing the exact equity percentage for each of the four founders (Slide 10).
The deck identifies a content creation gap, stating there is currently 'no Photoshop for making 4D films' (Slide 3).
The competitive landscape is mapped on axes of 'Affordable & Light' vs. 'Expensive & Heavy' and '1 application' vs. '20+ applications' (Slide 8).

Executive Summary

Elektra Public presents a 10-slide pitch deck for a haptic wearable company. The deck focuses heavily on the hardware specifications and the perceived gap in the 'physical experience' market. While it provides excellent transparency regarding team equity and unit costs, it follows a somewhat dated market projection (ending in 2020) and lacks a clear financial ask or revenue roadmap.

Slide 1: Title Slide

The deck opens with the tagline MAKE IT PHYSICAL over an image of a person leaping across a grassy hill. The branding is minimal, featuring a flame-like logo with a lightning bolt. Contact information for Arsh Haque, CEO, is provided, including a phone number and email address. This slide establishes the brand's focus on movement and physical sensation.

Slide 2: Problem - The Haptic Gap

The first problem slide argues that current 'experience technology' is over-indexed on audio and visual elements. It provides a specific data point: Less than 1% of ticket sales are for 4D movies . It defines haptics in a footnote as 'technologies that provide a physical experience.' This slide successfully identifies a niche that has not yet reached mass-market penetration.

Slide 3: Problem - Integration Barriers

The second problem slide focuses on the 'why' behind the lack of haptics. It cites three main barriers: Weak Distribution Channels (less than 1% of theaters), High Costs ($2M for 4D hall installation), and Content Production (stating 'There is no Photoshop for making 4D films'). This is a strong slide because it identifies the infrastructure and software hurdles that a new entrant must overcome.

Slide 4: Solution - The Ada Lineup

Elektra introduces 'Ada,' described as 'the iPhone of haptics.' The slide shows three products with their respective retail prices and build costs:

Cuffs: $75 (Cost to build: $40) for simple sensations. · Sleeves: $125 (Cost to build: $80) for arms and legs. · Vest: $200 (Cost to build: $160) for total torso immersion.

The use of 'electrical stimulation' is mentioned as the core mechanism. Providing build costs this early in a deck is rare and signals a high level of transparency regarding unit economics.

Slide 5: Solution - How It Works

This is a simplified process slide. It breaks the user journey into three steps: 1. Put it on/Turn it on, 2. Download an app, 3. It delivers an experience. While simple, it implies a platform play where the hardware is powered by a software ecosystem, though the deck does not elaborate on how developers will create these 'experiences.'

Slide 6: Solution - Example Apps

The deck suggests three use cases: Multimedia (movies/VR), Deaf & Hard-of-Hearing (safety alerts), and Notifications (GPS/calls). The inclusion of the 'Deaf & Hard-of-Hearing' segment is a smart strategic move, as it identifies a high-utility, non-entertainment market that could provide a more stable revenue base than gaming alone.

Slide 7: Market Size

The market slide quotes a $19.5B valuation expected in 2020 , with a 16.2% CAGR between 2016 and 2020. It lists applications in medicine, military, advertising, and sports. While the numbers are large, the slide lacks a bottom-up calculation (SAM/SOM) showing how many units Elektra actually expects to sell in their target segments.

Slide 8: Competitors

The competitive matrix uses two axes: 'Affordable & Light vs. Expensive & Heavy' and '1 application vs. 20+ applications.' Elektra places itself in the top-right quadrant. Competitors shown include Soundbrenner, X Rocker, Aurasens, Kor-FX, and Subpac . The claim of '20+ applications' is bold but not backed by a list of current integrations or partnerships.

Slide 9: Traction

The traction slide covers a 100-day period in early 2017. It lists:

January 20: Founders land in the US. · 100 Days: 10,000 miles driven, 1,000 hours worked, 250 meetings held, 1 prototype built. · April 20: Selected as a finalist for Coca Cola’s program for commercialization (ranked #22 / 200).

This is 'hustle traction.' While it shows founder dedication, it lacks the 'hard' traction metrics investors usually look for, such as pre-orders, letters of intent (LOIs), or pilot results.

Slide 10: The Team and Equity

The final slide introduces the four-person team and, most notably, their equity splits:

Arsh Haque (CEO): 33% - Background in political studies and digital language solutions. · Nazmul Haque (COO): 9% - 27 years at Dow Corning, manufacturing expert. · Ben Douglas (CSO): 29% - CS/EE background, GE experience. · Sophia Searcy (CTO): 29% - PhD in Experimental Psychology, MS in CS/EE.

Listing equity on a pitch deck is extremely unconventional. While it shows a balanced distribution between the technical founders, it is usually information reserved for a cap table in the due diligence phase.

What Works Well

Transparency: The inclusion of build costs and equity splits is refreshing. It allows an analyst to immediately see the margin profile and the internal power structure of the founding team. Problem Definition: The deck does a great job of explaining why haptics haven't gone mainstream yet, specifically citing the $2M cost of theater upgrades as a barrier that their wearable bypasses.

What Is Missing

The Ask: There is no slide indicating how much money the company is raising or what they will do with the funds. Revenue Model: Beyond the one-time sale of hardware, the deck mentions 'apps' but doesn't explain if there is a subscription model, a marketplace fee, or a licensing play. Go-To-Market: There is no plan for how they will reach the 'Deaf & Hard-of-Hearing' market or the 'Multimedia' market. Will they sell D2C, through retailers, or via B2B partnerships?

Founder Takeaway

Founders should take note of how Elektra uses comparative costs to justify their existence. By pointing out that a 4D theater costs $2M, their $200 vest suddenly looks like a bargain for a similar experience. However, founders should avoid 'activity metrics' (miles driven, hours worked) in their traction slides. Investors care about outcomes (customers, revenue, IP), not the amount of time spent in a car. Finally, while the equity transparency is interesting, it is generally better to leave that for the data room to avoid unnecessary friction during the initial pitch.

Frequently asked questions

What is the core technology behind Elektra's wearables?: According to slide 4, Elektra's 'Ada' line uses electrical stimulation to integrate physical experiences into everyday life. Unlike traditional mechanical vibration haptics, this approach uses electrical pulses to trigger sensations, allowing for a thinner form factor in their cuffs, sleeves, and vests.
How does Elektra plan to differentiate itself from existing haptic companies?: Slide 8 positions Elektra in the top-right quadrant of a competitive matrix, claiming to be more 'affordable & light' than competitors like Subpac or Woojer (represented by logos), while supporting over 20 applications compared to the single-use focus of others.
What specific use cases does the deck propose for haptic vests?: Slide 6 outlines three primary categories: Multimedia (4D movies and VR immersion), Deaf & Hard-of-Hearing (physical fire alarms and wake-up alerts), and Notifications (GPS directions and phone call alerts via physical touch).
What are the manufacturing margins for the Elektra product line?: Based on the figures on slide 4, the margins vary by product. The Cuffs have a 46.6% margin ($75 price / $40 cost), the Sleeves have a 36% margin ($125 price / $80 cost), and the Vest has a 20% margin ($200 price / $160 cost).
What is the most notable omission in this pitch deck?: The deck lacks a 'The Ask' slide. There is no mention of how much capital the company is seeking, the valuation, or the specific milestones they intend to reach with new funding. It also lacks a detailed business model explaining how they will monetize the 'apps' mentioned on slide 5.

Cover slide of the Elektra Public pitch deck — Seed / Early Stage 2017 — Elektra Public pitch deck, slide 1 (2017)

Elektra Public pitch deck: the facts

Company: Elektra Public
Year: 2017
Stage: Seed / Early Stage
Slides: 10
Sector: Hardware / Wearables
Deck type: Public Pitch Deck
Headquarters: United States (implied)

Elektra Public pitch deck PDF

The full Elektra Public deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the Elektra (Elektra Technology / Elektra, Inc) pitch deck was used for

This is Elektra’s public 10‑slide seed/early‑stage pitch deck from 2017 for a hardware/wearables startup building haptic wearables that bring physical immersion to everyday life. The deck introduces Ada, a suite of wearable devices such as sleeves, cuffs, and vests that use electrical stimulation to integrate physical sensations into experiences, including music. It positions Elektra within the growing haptics market, presents hardware cost structures and a transparent equity breakdown, and aims to raise early capital to productize the Ada line. The fundraise appears to be an early seed/options-style round around 2017 that ultimately correlated with a $20K option/warrant funding event recorded for Elektra.

Business model: Hardware tech startup building wearable haptic devices that turn sound into a physical experience, marketed as concert-like physical immersion without the need to attend live events.

Round: Option/Warrant, early‑stage hardware startup.
Founded: 2017
Founders: Ben Douglas
Headquarters: 100 Michigan Court, Elizabethtown, Kentucky 42701, United States.
Industry: Consumer electronics / wearable haptics.

Raised: $20K option/warrant round recorded approximately eight years ago.

Total funding: $20K option/warrant round, last raised approximately 8 years ago.

What happened after the Elektra (Elektra Technology / Elektra, Inc) deck

Following the 2017 seed‑stage deck, Elektra developed functional prototypes and secured an approximately $20K option/warrant round recorded by CB Insights, but there is no widely documented evidence of substantial subsequent funding or scaled commercial rollout beyond early prototypes.

Development of prototype wearable tech and a novel haptic feedback method using system firmware in C and a PC interface
Recording of a $20K option/warrant funding event about eight years ago, indicating at least one formalized funding trans

What the Elektra (Elektra Technology / Elektra, Inc) deck got right

Clear problem–solution framing around physical immersion. The deck clearly articulates the core problem—that digital experiences lack physical immersion—and positions Ada haptic wearables as a simple, tangible solution using electrical stimulation to add physical feelings to everyday experiences.
Concrete product line and price bands. Ada is presented as a suite of products (sleeves, cuffs, vests) with specific price points ($75–$200), giving investors concrete hardware SKUs and pricing tiers instead of a vague concept.
Transparent hardware cost structure. The Slideshare deck highlights hardware cost structures, indicating that the team has thought through bill of materials and pricing, which is crucial for hardware investors assessing viability.
Clear equity breakdown for early investors. The deck includes a transparent equity breakdown, helping investors understand ownership distribution and aligning expectations about future dilution and governance.
Demonstrated technical execution on haptic prototypes. A co‑founder’s profile describes leading prototype development and creating a novel haptic feedback method with C firmware and a Python PC interface, demonstrating technical capability and progress toward functional demos.
Compelling top‑down haptics market narrative. The market size slide links the product to a sizable, fast‑growing haptics market ($19.5B valuation by 2020, 16.2% CAGR) and highlights applications across many industries, signaling a large opportunity.

What could have been stronger

Unreferenced market sizing and CAGR assumptions. The deck’s market size slide cites a $19.5B 2020 haptics valuation and 16.2% CAGR but does not clearly reference specific market research reports or segment definitions, limiting an investor’s ability to trust or verify the market thesis.
Limited clarity on go‑to‑market and unit economics beyond hardware costs. While Ada’s devices and price points ($75–$200 for sleeves, cuffs, vests) are described, there is little detail on unit economics beyond hardware cost structure, and no clear path to scalable distribution or recurring revenue is articulated in the slides.
Sparse traction metrics for investors to evaluate demand. The Slideshare deck focuses heavily on product concept and market potential but offers minimal quantified traction—no specific sales figures, pilots, or user metrics—making it harder to assess demand and execution risk at the time of fundraising.
Round size, valuation, and use of proceeds not explicitly detailed. Although the company presents a transparent equity breakdown, the deck does not tie that structure to a clearly stated target raise amount, pre‑money valuation, or runway plan, leaving the round economics and capital needs under‑specified.
Overly broad application narrative without a sharp initial beachhead. The deck describes broad applications for haptics (movie theaters, medicine, military, advertising, sports) but does not narrow down a focused initial beachhead market, which may dilute perceived strategic focus for a small seed‑stage hardware startup.

How an investor would read this deck

What draws attention

Verify the underlying market research behind the $19.5B 2020 haptics valuation and 16.2% CAGR presented in the market size slide.
Assess feasibility of manufacturing Ada wearables (sleeves, cuffs, vests) at proposed $75–$200 price points while maintaining margins implied by the hardware cost breakdown.
Understand whether Elektra’s core value proposition is music‑based concert immersion or a broader haptics platform, and how this positioning differentiates from other EMS/haptic suits and wearables.
Evaluate the strength of Elektra’s team in hardware, firmware, and user research, given that one co‑founder led prototype development and novel haptic feedback method creation.
Clarify the nature and implications of the $20K option/warrant round recorded by CB Insights and how it relates to the fundraising illustrated in the 2017 deck.

Risks that stand out

Hardware wearables with electrical stimulation have inherent safety, regulatory, and reliability risks, and the deck does not provide detail on certifications, compliance, or long‑term durability testing.
The broad application claims (from entertainment to medicine and military) may overstate near‑term opportunity, with a risk of strategic diffusion instead of focusing on one validated market segment.
Limited publicly documented funding (roughly $20K option/warrant) suggests potential capital constraints for scaling hardware manufacturing and marketing.
Without strong early traction metrics in the deck, there is demand risk: users may not adopt a dedicated haptic wearable for music if setup friction or perceived value is low compared to conventional audio experiences.

Questions this deck invites

Which specific market studies or industry reports support the $19.5B haptics valuation and 16.2% CAGR cited for 2016–2020, and how does Elektra’s chosen segment (music/entertainment wearables) fit into that larger market?
What are the detailed unit economics for Ada (bill of materials, manufacturing, shipping, margin) at each price tier ($75–$200), and what minimum scale is needed to reach profitability?
What real‑world tests, pilots, or user studies have been conducted with Ada prototypes, and what measurable engagement or satisfaction metrics did they show?
How has Elektra protected any novel haptic feedback methods or electrical stimulation IP (patents, trade secrets), and where does it sit relative to other EMS/haptics competitors?
What is the current operational status of Elektra and how has the business evolved since the $20K option/warrant round recorded about eight years ago?

What founders can take from the Elektra (Elektra Technology / Elektra, Inc) deck

Tie hardware product storytelling directly to concrete user scenarios (e.g., making a concert physically immersive anywhere) to help investors grasp the experiential value of haptic wearables.
Present transparent hardware cost structures and price bands (such as $75–$200 across multiple form factors) to demonstrate thoughtful unit economics, while also connecting them to margin and scale assumptions.
When using large market numbers (like a $19.5B haptics valuation and 16.2% CAGR), supporting them with cited industry reports improves credibility and enables diligence.
Early‑stage hardware decks benefit from showcasing specific prototype progress, such as co‑founders leading firmware development and proof‑of‑concept demos, to reduce technical risk perceptions.
Clarifying equity breakdown and existing option/warrant structures alongside target raise, valuation, and capital plan helps investors understand both ownership and financial runway.
Focusing application narratives on one or two immediate beachhead markets—rather than listing every possible industry—can make the go‑to‑market strategy more convincing for seed investors.

Elektra (Elektra Technology / Elektra, Inc) pitch deck: common questions

What does Elektra / Elektra Public do?

Elektra (also branded Elektra Technology) is a hardware tech startup founded in 2017 that builds wearable haptic devices which turn sound into a physical experience, letting users feel concert‑like sensations anywhere.

What is contained in Elektra’s 2017 public pitch deck?

The public pitch deck on Slideshare is a 10‑slide seed/early‑stage presentation from 2017 introducing Elektra’s Ada haptic wearables, market size, hardware cost structure, equity breakdown, and team background.

What is Ada in the Elektra pitch deck?

Ada is Elektra’s family of haptic wearables—sleeves, cuffs, and vests—priced around $75–$200 and using electrical stimulation to add physical sensations to everyday experiences like music, media, and other apps.

How much funding has Elektra raised and what type of round is associated with this deck?

According to CB Insights, Elektra’s latest funding event is an option/warrant round of about $20K that occurred roughly eight years ago; there is no public evidence of larger institutional rounds.

Where is Elektra located?

The deck and external profiles indicate Elektra is based in Kentucky, with CB Insights listing its headquarters at 100 Michigan Court, Elizabethtown, Kentucky, 42701, United States.

Sources

Funding and outcome facts on this page were researched on 2026-08-22 from the pages below.

Elektra Public pitch deck slides

Elektra Public pitch deck slide 1 of 10 — Elektra Public pitch deck — slide 1 of 10

Elektra Public pitch deck slide 2 of 10 — Elektra Public pitch deck — slide 2 of 10

Elektra Public pitch deck slide 3 of 10 — Elektra Public pitch deck — slide 3 of 10

Elektra Public pitch deck slide 4 of 10 — Elektra Public pitch deck — slide 4 of 10

Elektra Public pitch deck slide 5 of 10 — Elektra Public pitch deck — slide 5 of 10

Elektra Public pitch deck slide 6 of 10 — Elektra Public pitch deck — slide 6 of 10

What each slide of the Elektra Public pitch deck says

Slide 2

1. Experience technology focuses too much on audio and visual and not enough on haptics™. $e ¢ AUDIO ano VISUAL HAPTICS* E.g. Every movie has a soundtrack E.g. Less than 1% of ticket and uses cinematography. sales are for 4D movies. "Haptics refers to technologies that provide a physical experience.

Slide 3

2. Integrating physical experiences is hard. POD » a WEAK DISTRIBUTION EXPENSIVE TO DIFFICULT TO CHANNELS INTEGRATE PRODUCE CONTENT E.g. Less than 1% of theaters E.g. 4D halls E.g. There is no Photoshop offer a 4D experience. cost $2M to install. for making 4D films

Slide 4

Ada: the iPhone of haptics. Wearables that use electrical stimulation to integrate physical experiences into everyday life. Cuffs Sleeves Vest For simple sensations. Step it up (for arms and legs). Total immersion (for torso). Cost to build: $40 Cost to build: $80 Cost to build: $160

Slide 5

SOLUTION Ada: how it works. 1.PUTIT ON. 2. DOWNLOAD 3. IT DELIVERS AN TURN IT ON. AN APP. EXPERIENCE.

Slide 6

Ada: example apps. eT >) y & MULTIMEDIA DEAF & HARD- NOTIFICATION Feel the music. Make every OF-HEARING Never miss an alarm movie 4D. Get immersed in Eire al — ti or important call again. VR like never before. ireala ms WERE greatip Get GPS directions on the go. you hear them; wake up even if you don't.

Slide 7

MARKET SIZE for solving problems with physical immersion & $19.5B HAPTICS refers to technologies that provide a physical experience. valuation expected in 2020. 16.2% compound annual growth rate (CAGR) for haptic market between 2016-2020. APPLICATIONS in nearly every industry from movie theaters to medicine, military, advertising and sports.

Slide text above is read directly from the Elektra Public deck PDF embedded on this page.