Edurino Pitch Deck (2021): 16-Slide Seed Deck

Edurino raised a €3.8 million Seed round in 2021 using a 16-slide deck that emphasizes the intersection of physical play and digital education. The company addresses the 'screen time' dilemma by providing haptic figurines and an ergonomic stylus that unlock educational content on tablets. The deck is notable for its strong early traction, citing over €55,000 in pre-sales revenue within two months and inbound interest from more than six large retailers. By positioning themselves as a platform rather than just a toy manufacturer, Edurino outlines a path toward personalized tutoring and long-ter…

Key takeaways

• The company raised €3.8 million in 2021, exceeding the €3 million target stated on slide 2.
• Early validation was proven through a crowdfunding campaign that generated over €41,000 from 500 customers (slide 2).
• The product uses a 'razor and blade' model, selling a starter kit for €44.99 and additional figurines for €19.99 to €24.99 (slide 12).
• A small-scale study with 8 children showed a 56% improvement in literacy skills over six weeks (slide 7).
• Unit economics projections show a planned increase in Contribution Margin II from 9% in 2022 to 29% by 2024 (slide 15).
• The deck identifies a €31.8 billion European toy market, targeting a €100 million SOM by 2026 (slide 13).
• The team features founders with backgrounds at BCG and a core team with experience from Kolibri Games and Goodgame Studios (slide 10).
• Distribution is planned as a multi-channel approach, starting with online marketing in 2021 and moving to large retailers in 2022 (slide 16).

Frequently asked questions

What is the core product offering of Edurino?

Edurino offers a hybrid learning system consisting of haptic figurines, an ergonomic stylus, and a digital app. As shown on slide 4, the figurines act as keys to unlock specific 'learning missions' on a tablet. The system is designed for children aged 4 to 10+, focusing on 21st-century skills like coding, literacy, and emotional intelligence.

How does Edurino plan to monetize beyond physical toy sales?

While the current model relies on hardware sales, slide 6 outlines a long-term 'Platform' vision. This includes using digital profiles to understand user progress and eventually offering coaching and tutoring services. The company envisions future monetization through a tutoring subscription model, leveraging the data collected via the parent dashboard.

What kind of market traction did the company have at the time of the pitch?

According to slide 7, Edurino had significant early momentum: over €55,000 in pre-sales revenue within two months, one signed LOI from a major toy retailer, and established collaborations with over 20 kindergartens in Munich. They also reported 5-10 organic pre-orders per day following their initial crowdfunding campaign.

Who are the primary competitors identified in the deck?

Slide 14 compares Edurino to several players: Lingokids (app-only), Anton (classroom-focused), Osmo (hybrid), and Tonies (hardware-focused). Edurino differentiates itself by claiming a more scalable digital platform approach compared to Tonies and a more story-based learning approach compared to Osmo.

What are the projected unit economics for the business?

Slide 15 provides a detailed breakdown. In 2022, they projected an LTV of €97 with a 62% Gross Margin, resulting in a 9% Contribution Margin II after marketing and sales costs. By 2024, they expect LTV to rise to €158 (based on a starter kit plus 6 figurines), pushing the Contribution Margin II to 29%.

Edurino pitch deck: the facts

Company

Edurino

Year

2021

Stage

Seed

Slides

16

Sector

EdTech

Edurino pitch deck PDF

The full Edurino deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the Edurino pitch deck was used for

This is Edurino’s **2021 seed pitch deck**, a 16‑slide presentation used to raise a round targeting €3 million and ultimately resulting in approximately €3.35–3.8 million in seed funding. The company offers a hybrid learning system where children aged 4–10+ use haptic figurines and an ergonomic stylus to unlock curriculum-based missions in a tablet app, aiming to make digital learning playful and responsible. At the time of the deck, Edurino emphasized strong early traction from a crowdfunding campaign, pre‑sales revenue, and inbound interest from large retailers and kindergartens as validation for its phygital model. Subsequent coverage confirms that this deck underpinned Edurino’s seed financing and preceded later Series A and Series B rounds.

Business model: Hybrid edtech platform combining physical toy figurines and an app to deliver gamified educational content to children, with potential tutoring/coaching services based on digital learner profiles.

Round

Seed

Lead investor

btov Partners / b2venture

Investors

btov Partners (now b2venture)., Emerge Education., Pirate Impact (Fabian and Ferry Heilemann)., Business angels Jens Begemann, Verena Pausder, Ben Drury, Christian Felgenhauer, Maurice Khudhir.

Founded

2021

Founders

Franziska Steiner (also referenced as Franziska Meyer in some profiles)., Irene Klemm.

Headquarters

Munich, Germany

Industry

Education technology (EdTech), children’s digital learning and toys.

Year: Funding databases list the seed as completed around February 16, 2022, following the 2021 deck and crowdfunding campaign.

Raising: The deck itself states a goal of **€3M seed**; coverage indicates the company ultimately exceeded this, closing around €3.35–3.8M.

Raised: Approximately €3.35–3.8M seed round (reported as €3.35M and $3.8M in different sources).

Total funding: Edurino has raised multiple rounds including seed, Series A and Series B; public tallies put total funding around €30–31 million as of 2024–2026.

Use of funds as presented: To meet strong inbound demand, accelerate growth, expand retail and kindergarten partnerships, and further develop the hybrid learning platform for children aged 4–10+ with a view toward a tutoring subscription model.

What happened after the Edurino deck

The 2021 seed deck successfully secured a seed round above its €3M target, providing capital to turn Edurino’s figurine‑based learning concept into a commercial product. Follow‑on Series A and Series B rounds indicate that the company converted early traction and validation from crowdfunding, pre‑sales and retail interest into sustained growth and investor confidence.

• Completion of a **seed round of approximately €3.35–3.8M** around early 2022, exceeding the €3M target expressed in the
• Launch and fulfillment of the **Startnext crowdfunding campaign and first product launch in 2021**, validating initial d
• Subsequent **Series A of about €11M in March 2023**, enabling expansion of the product and market presence.
• A **Series B of roughly €17–19.8M in 2024–2025**, bringing total funding to over €30M and positioning Edurino as a leadi

What the Edurino deck got right

• Strong quantified early demand and pre‑sales traction. The deck presents **concrete, time‑bound traction metrics**—over €41k from 500 crowdfunding customers, more than €15k in additional pre‑orders, and a total of €55k pre‑sales in two months—demonstrating strong early demand and execution capability at seed stage.
• Clear, compelling product narrative for both children and parents. Edurino’s product story clearly explains how **figurines, stylus and app combine** to provide playful school preparation for children and coaching tools for parents, making the value proposition intuitive for investors unfamiliar with phygital learning.
• Ambitious platform and tutoring subscription vision. The deck communicates a **long‑term platform vision** to democratize private tutoring using digital learner profiles and subscription services, which extends the opportunity beyond toys into scalable tutoring and coaching revenue.
• Early validation from retailers and kindergartens. Slides highlight **inbound interest from multiple large retailers, signed LOIs, and collaborations with over 20 kindergartens**, anchoring the go‑to‑market story in specific channels rather than generic assumptions.
• Credible founding team supported by experienced advisors and angels. The team and advisor slide features **recognizable names from successful consumer and edtech companies** (e.g., Fox & Sheep, Wooga, climate/impact investors), strengthening perceived execution capability and access to relevant networks.
• Directly tackles parental concerns about screen time and content quality. The deck addresses concerns around **screen time and digital responsibility** by emphasizing safe usage, screen‑time limits, and expert‑developed content, which is important for a product targeting young children and their parents.

What could have been stronger

• Limited visibility into retention and unit economics. The deck showcases strong pre‑sales and crowdfunding numbers but does not present **cohort‑level retention, engagement metrics, or unit economics** (e.g., CAC, LTV, payback) for either kids or parents, leaving long‑term product stickiness and financial efficiency unclear.
• Outcome study appears small‑scale and under‑specified. While slide 7 references a **56% literacy improvement** from a small study, the deck does not spell out the **sample size, methodology, duration, or control group** beyond an implied 8 children, which may weaken the perceived robustness of learning outcome claims.
• Data‑intensive vision without clear ethical and regulatory framing. The vision slide describes a future platform for **democratizing private tutoring via subscriptions** based on digital profiles, but the deck offers little detail on **regulatory, data privacy, or pedagogical implications** of deeply profiling children, which could be a concern for investors focused on ethics and compliance.
• Retail and kindergarten traction not clearly translated into scalable go‑to‑market plan. The deck emphasizes inbound interest from retailers and kindergartens but provides **limited detail on contractual terms, pilot structures, or rollout timelines**, making it hard to assess how quickly these early relationships convert into scalable, predictable distribution.
• Market sizing leans top‑down without granular bottoms‑up assumptions. Although the deck highlights a €31.8B European toy market and targets €100M SOM by 2026, it does not show **bottom‑up market sizing based on realistic adoption, pricing, and channel dynamics**, which may make the opportunity sizing feel top‑down and optimistic.

How an investor would read this deck

What draws attention

• Edurino has **demonstrated early product‑market fit signals** through >€41k crowdfunding from 500 customers and >€55k pre‑sales in two months, indicating strong parent demand for the hybrid product.
• The company operates in a **large and growing market for children’s digital learning and toys**, with the deck citing a €31.8B European toy market and positioning itself where physical play meets digital education.
• The deck’s mention of **inbound interest from more than six large retailers, a signed LOI with a major toy retailer, and collaborations with over 20 kindergartens** suggests promising distribution channels beyond direct‑to‑consumer.
• The long‑term **platform vision to use unique digital learner profiles to offer tutoring and coaching subscriptions** implies potential for higher‑margin, recurring revenue once the figurine ecosystem is established.
• A founder team of **two women with deep education motivation and a strong bench of advisors/investors from Fox & Sheep, Wooga, and climate/impact funds** provides credibility in both edtech and consumer products.

Risks that stand out

• The **phygital hardware plus software model** requires managing manufacturing, logistics, and inventory alongside app development, which can be capital‑intensive and operationally complex for an early‑stage startup.
• The learning impact evidence presented in the deck stems from a **small, early study**, which may not be sufficient for schools, regulators or impact‑focused investors to treat outcomes as proven at scale.
• Edurino operates in a space where **children’s data privacy and screen‑time concerns** are highly sensitive; missteps in data handling or product design could generate reputational or regulatory issues.
• Success depends heavily on **continued distribution through large retailers and kindergartens**; delays in rollouts, unfavorable shelf‑space economics, or dependence on a few key partners could slow growth despite early interest.
• Competition from established toy and edtech brands could **replicate figurine‑based learning concepts**, eroding differentiation unless Edurino’s digital profiles, content quality and tutoring platform build strong defensibility.

Questions this deck invites

• How do Edurino’s **unit economics** look for the starter kit and subsequent figurines (gross margin, CAC by channel, LTV, and payback period), and how have these metrics evolved since the crowdfunding campaign?
• What are the **long‑term engagement and retention curves** for families—how often do children use the app over 6–12 months, and how many additional figurines do typical households purchase after the starter kit?
• Can the team share **full details of the literacy improvement study** (protocol, sample size, control, statistical significance) and any subsequent, larger or independent evaluations of learning outcomes?
• How are **data protection, consent, and ethical safeguards** handled for the digital profiles of children, particularly if the platform evolves into tutoring and coaching based on detailed behavioral data?
• What is the status and structure of **retail and kindergarten partnerships** (signed contracts vs. LOIs, revenue share, shelf space commitments), and how do these translate into forecastable sales for the next 12–24 months?

What founders can take from the Edurino deck

• Clear, quantified **early traction from crowdfunding and pre‑sales** (e.g., €41k from 500 customers and €55k pre‑sales in two months) can significantly strengthen a seed deck in consumer and edtech markets by showing demand before major investment.
• Combining a **compelling product narrative** (children perceive it as a game while parents see a coach and curriculum) with tangible hardware elements (figurines and stylus) helps investors visualize use cases and value for both end users and buyers.
• Explicitly linking product features to **macro trends**—such as rising digital education, concerns about screen time, and the growth of hybrid toys—can position a startup as a timely solution within a large addressable market.
• Including **credible advisors and angel investors** on the team slide—especially well‑known founders and sector experts—can lend substantial social proof and reassure investors about guidance and network access.
• Articulating a **long‑term platform and subscription vision** (e.g., democratizing tutoring using digital profiles) alongside the initial product can help investors see how an early hybrid hardware product can evolve into a scalable, recurring‑revenue business.
• Detailing **multi‑channel go‑to‑market plans** (online marketing first, then retailers, then institutional partnerships) provides a roadmap for how early traction will be translated into national and international scale, which is especially important for consumer hardware‑plus‑software plays.

Edurino pitch deck: common questions

How much did Edurino raise with its 2021 seed pitch deck?

Edurino’s 2021 seed deck was used to raise a **seed round of roughly €3.35–3.8 million**, slightly above the €3 million target shown on slide 2. Public databases list a **$3.8M seed** closed around February 16, 2022, which aligns with the deck’s 2021 fundraising push.

Who invested in Edurino’s seed round?

According to funding coverage, Edurino’s seed round was **led by btov Partners (b2venture)**, with participation from **Emerge Education**, **Pirate Impact (Fabian and Ferry Heilemann)** and business angels including **Jens Begemann, Verena Pausder, Ben Drury, Christian Felgenhauer and Maurice Khudhir**. These names match the advisor/investor slide in the deck, which highlights Pausder, Begemann, Ferry Heilemann and Nicolas Colsman among supporters.

What does Edurino’s product actually do, according to the seed deck?

The deck positions Edurino as a **digital learning and play companion** that uses **haptic figurines, an ergonomic stylus and a tablet app** to deliver missions for children aged 4–10+ while giving parents a coach-like interface and learning profiles. This matches the company’s own description as a hybrid learning platform with toy figurines and an app, designed to make early digital learning fun, expert‑designed, and screen‑time aware.

What traction did Edurino highlight in its 2021 seed pitch deck?

The deck cites several traction metrics: a **crowdfunding campaign with over €41,000 in pre‑sales from 500 customers**, **more than €15,000 additional pre‑orders in five weeks** after the campaign, **over €55,000 pre‑sales revenue in two months**, inbound requests from **more than six large retailers**, at least **one signed LOI** with a major toy retailer, and collaborations with **over 20 kindergartens in Munich**. It also references a small study where children improved literacy skills by **56%** over six weeks.

What happened after Edurino’s seed round—did the company keep growing?

Later reports show that after the seed, Edurino raised a **Series A of about €11M in March 2023** and a **Series B of roughly €17–19.8M in 2024–2025**, reaching total funding above €30M. The company has expanded from Germany into other European markets and the UK, continuing to develop its figurine‑based learning ecosystem and adding investors such as DN Capital, Tengelmann Ventures, FJ Labs, G‑Fund and others in subsequent rounds.

Sources

Funding and outcome facts on this page were researched on 2026-08-21 from the pages below.

• Edurino raised €3.35 million in a seed round led by btov Partners.
• Edurino: Funding, Team & Investors
• Edurino - Emerge VC
• Edurino: From children's room to million-euro startup
• Edurino's Franziska Meyer and Irene Klemm talk education...
• Edurino - Company Profile - Tracxn
• Get to know EDURINO | The world of playful learning
• Edurino — Investors & Funding - CapLink

Edurino pitch deck slides

What each slide of the Edurino pitch deck says

Slide 2

We rethink digital learning through play EDURINO provides a holistic curriculum and grows along with kids from 4-10+ years Executive Summary We are raising a €3m seed round to meet demand and accelerate growth « Overwhelming inbound interest from large retailers, first LOIs signed « Successfully finished 1-month long crowdfunding campaign with >€£41.000 (500 customers) and generated addtl. >15.000€ in presales since campaign (>200 pre-orders in 5 weeks) « EDURINO is a digital learning and play companion and accompanies parents and kids between the ages of 4 to 10+ + Perfectly positioned and strong momentum with digital education on the rise and Boxine going public in 468 SPAC « Raising seed…

Slide 3

Kids are f . I'S LY screens and want to do what od E \ ; ~/ they love most — PLAY a : - r - y > a sf 4 b ¥ P b | : TE spina — looking for ghottal solutions as they want kids to LEARN

Slide 4

Kids unlock exciting learning Parents get a digital missions with our figurines education coach to go * Playful school prep - Kids perceive EDURINO as a game * Support for parents to prepare their kids for school & * High quality content is developed with experts [1] beyond * Adaptive learning experience personalized to each kid * Safe usage of digital media with screen time limit * Haptic figurines come to life in the digital world * Transparent learning profile in dedicated parental gate * Ergonomic stylus to train posture and build the bridge * Network effect with each additional figurine to the digital world * Access to expert recommendations 1. Participation in study from Prof. Niklas…

Slide 5

EDURINO provides a comprehensive 21st century skills curriculum and grows along with kids from 4-10+ years ® @ Da gr ~ Big numbers wing \ = - =H Y= - u. ~ Reading Coding ” A 2 S 3 > ’ wr — A Preschoolers: Aged 4-7 \ Ed \C) ® =n 4 School stars: Aged 8-10+ \ pd Cramiaty / \ Emotions Collaboration / i as ..and many more fq @ 2B Uieracy caang \ 7 Coding Moth \ . ~ - P (To Teda . ®e® LE JORAO rectiv ngish natty \ engin Build & Shape Problem soling Memory training School starters: Aged 6-8 ..and many more ..and many more

Slide 6

EDURINO's long-term vision to democratize private tutoring with a platform approach Figurines « Figurines as digital companions for kids from 4-10+ * Entry point for parents and kids Digital profiles Long-term defensibility through unique digital profile of kids that results in increasingly better understanding of each user and automatic inproduct adaptivity - displayed in advanced descriptive parent dashboard Platform » Democratization of private tutoring market « Based on profiles, offering of coaching & tutoring services % both for parents and kids ED"R'" Platform » Future monetization with tutoring as subscription (far beyond market costs due to digital profiles)

Slide 7

We have been overrun by market demand and are raising a €3m seed to meet inbound Inbound requests from >6 large retailers >€55.000 pre-sales revenue in 2 months Pre-orders from 8 B] >20 kindergartens Kids improved literacy skills by 56% [1] . 1LOI signed, verbal commitment from one of the largest toy retailers and further negotiations with retailers Additional inbound requests from distributors and toy producers Successful crowdfunding campaign with €41.000 pre-sales in September / October + After campaign, already >€15.000 addtl. preorders with minimal marketing expenses (5-10 orders / day over the past 5 weeks) Established Kindergarten collaborations in Munich Cooperation with Rotary and…

Slide 10

The EDURINO team is eager to revolutionize Our advisors playful digital learning for children and supporte [ S "y G ) R Verena Pausder Jens Begemann Founder Fox & Sheep, Co-Founder Wooga = HABA Digitalwerkstatt Franziska Irene Stefan Christina Yannick Anne-Kathrin Co-Founder Co-Founder Head of Unity Art Director Game Design Educational Content Content/Hardware Product/Sales Development - BCG Consumer Goods BCG Marketing, Sales, 10+ years in Game 10+ years in Game Interface designer & Certified language '4' Operations Development Design & Art Unity developer teacher \!'. BCG " BOG .. KOLIERI Suye viomedo . Ferry Heilemann Nicolas Colsman Founder Leaders for MD Zukunft digitale Climate Action…

Slide text above is read directly from the Edurino deck PDF embedded on this page.

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