Sarah Foley, SWAT Equity Partners

Sarah Foley is the Managing Partner of SWAT Equity Partners, an early-stage venture capital firm in New York. See sector focus and contact routes.

About Sarah Foley

Sarah Foley is the Managing Partner of SWAT Equity Partners, an early-stage venture capital firm in New York, where she oversees portfolio management and leads sourcing, diligence, and structuring of investments. She brings over 20 years of experience as a private equity professional, operator, and investor, having previously served as CFO of a New York-based food company and held executive roles at firms including Morgan Stanley and Greenhill & Co.. SWAT Equity focuses on emerging consumer brands across product, service, and commerce sectors, targeting maverick founders who pioneer game-changing solutions. The firm invests at the early stage with a consumer-first thesis, though specific check sizes and lead/follow behavior are not publicly disclosed. Notable portfolio companies include Supergoop!, Banza, and Mad Rabbit, all early-stage consumer brands that disrupt their categories. Foley emphasizes seeking “maverick-ness” in founders, prioritizing passion, innovation, and the ability to lead teams to execute on vision, as detailed in her public writing for Authority Magazine.

Sarah Foley at a glance

Role
Managing Partner
Organization
SWAT Equity Partners
Location
New York, NY
Investor type
Venture Capital
Focus areas
Venture Capital, E-Commerce, Women's, Fashion, Food and Beverage, Health Care, Organic Foods, Lifestyle

Frequently asked about Sarah Foley

What does Sarah Foley invest in?
Sarah Foley at SWAT Equity Partners (New York, NY) — sector focus: Venture Capital, E-Commerce, Women's, Fashion, Food and Beverage, Health Care, Organic Foods, Lifestyle, Cunsumer, Internet, Cosmetics, Early Stage Venture.
How do I contact Sarah Foley?
Sarah Foley's published profile links (website, LinkedIn or X where available) are listed on the StartupFundraising.com investor profile.
Where is Sarah Foley based?
Sarah Foley is based in New York, NY.

StartupFundraising tracks this investor record from SEC filings and announced rounds, updating focus, location and portfolio history as new data lands. Use it to gauge fit before an outreach, then widen the search to investors in New York.

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