Sarah Foley is the Managing Partner of SWAT Equity Partners, an early-stage venture capital firm in New York. See sector focus and contact routes.
Sarah Foley is the Managing Partner of SWAT Equity Partners, an early-stage venture capital firm in New York, where she oversees portfolio management and leads sourcing, diligence, and structuring of investments. She brings over 20 years of experience as a private equity professional, operator, and investor, having previously served as CFO of a New York-based food company and held executive roles at firms including Morgan Stanley and Greenhill & Co.. SWAT Equity focuses on emerging consumer brands across product, service, and commerce sectors, targeting maverick founders who pioneer game-changing solutions. The firm invests at the early stage with a consumer-first thesis, though specific check sizes and lead/follow behavior are not publicly disclosed. Notable portfolio companies include Supergoop!, Banza, and Mad Rabbit, all early-stage consumer brands that disrupt their categories. Foley emphasizes seeking “maverick-ness” in founders, prioritizing passion, innovation, and the ability to lead teams to execute on vision, as detailed in her public writing for Authority Magazine.
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