Troy Carter is the founder and CEO of Q&A, a technology and media company supporting the music business. See portfolio, sector focus and contact routes.
Troy Carter is the founder and CEO of Q&A, a technology and media company supporting the music business, and previously served as Global Head of Creator Services at Spotify and CEO of Atom Factory, where he managed Lady Gaga and John Legend[1][13]. As an angel investor, he focuses on the intersection of technology and culture, with early investments spanning sectors like ride-sharing, cloud storage, eyewear, and music streaming[1][4]. He has made over 72 to 100 personal investments, typically at early stages, including Uber, Lyft, Dropbox, Spotify, Warby Parker, and Gimlet Media[1][2][7]. Carter is notable for being the only investor to back both Uber and Lyft simultaneously, demonstrating a willingness to take bold, contrarian positions in competitive markets[5]. While specific check sizes and lead/follow behavior are not publicly detailed, his portfolio reflects a pattern of early-stage angel participation rather than institutional venture leadership[2][4]. His distinctive point of view centers on identifying teams uniquely qualified to solve problems in markets dominated by asleep incumbents, as he stated in a public interview[1]. Carter also serves as a trustee for The Aspen In
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