Waldencast is a New York-based investment firm founded in 2019 by former L’Oréal Group president Michel Brousset and Hind Sebti to build. See contact routes.
Waldencast is a New York-based investment firm founded in 2019 by former L’Oréal Group president Michel Brousset and Hind Sebti to build a global beauty and wellness operating platform. The firm targets early-stage, brand-led businesses in the beauty and wellness sectors across North America, Europe, and Latin America, focusing on companies with $2 million to $15 million in annual revenues. Its typical check size averages $4 million to $5 million, and it avoids “a lot of small bets” by making fewer, larger operational commitments to portfolio members. Notable portfolio companies include Obagi Skincare and Milk Makeup, which Waldencast acquired in July 2022 to broaden its market presence. Waldencast distinguishes itself by combining capital with deep operational expertise, acting as both an incubator-accelerator and a holding company rather than a traditional venture fund. The firm’s public ambition is to scale “conscious, high-growth purpose-driven brands” through acquisition and acceleration, emphasizing responsible entrepreneurship at the core of its operations.
Details on this firm come from filing and round data held in the StartupFundraising directory, refreshed on ingest. Founders use profiles like this one to qualify fit and to shortlist investors in New York.
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