One Question Exposed Everything

The emotional challenges and internal struggles faced by startup founders, highlighting a pivotal question that profoundly impacted their journey.

What this video covers

The emotional challenges and internal struggles faced by startup founders, highlighting a pivotal question that profoundly impacted their journey.

Transcript

This is a hypothetical business. >> [music] >> Thanks to groundbreaking research, BMUS transportation using 11-ft tall cylinders can teleport [music] travelers to any destination in the world instantly. Buenos Aires to Cairo in a second and a half. I want [music] you to tell me what the company is worth. Information is in your binders. You have 1 hour. Because of these factors, [music] I project the total value of BMUS at 48 billion. With revenue growing at an average 52% [music] per annum for the first 2 years. I'm not with you. Both of you. Chang, this >> [music] >> I've got a five-star safety rating from AB Towns. My travel cylinders only cost 11 million bucks a piece. What is your analysis? Your company is worthless. What? Care to clarify? [music] Um well, AB Towns is all well and good, but if your business is convincing a mother that you can successfully

[music] disarticulate and then reassemble all the molecules in her 5-year-old thousands of miles away, this technology is at least a generation away from practical widespread [music] usage. >> Is that a hunch? Because you're not getting paid for hunches. >> Uh, no. Page 68, your own market surveys show [music] um 72% of your potential travelers would never use the cylinders no matter how safe you prove that they were. >> So, I should just pack up and go home. >> [music] >> No, I'm saying you should pack other people up and go into shipping. The same The same polling suggested 94% of clients would be okay with you teleporting their baggage. So, your business isn't travel, it's [music] uh shipping. Sub-container scale shipping.

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•By Alejandro Cremades