Series A is where hobby companies die and real companies begin. Here's what investors require and how the process runs today.
Series A is a different animal from seed. The bar is quantitative — repeatable metrics, not vision. The investor set is smaller, more institutional, and more analytical. The process is 3-6 months, not 6 weeks.
B2B SaaS: $1-3M ARR, growing 3x+ YoY, 100%+ NRR, clear ICP. Consumer: 100K+ engaged users, strong retention curves, initial revenue signal. Deep tech: technical validation + first commercial pilot. In every case: a repeatable acquisition channel and clear use of proceeds.
$8-15M typical. $40-80M post-money valuation. Priced round (SAFEs get cleaned up). Lead investor takes 15-25% ownership, plus board seat. Existing seed investors often pro-rata. Typical process: 3 months of meetings, 4-6 weeks to term sheet, 6-10 weeks to close.
Sales efficiency (magic number, burn multiple, CAC payback). Cohort retention. Pipeline conversion rates by segment. Founder-led selling → sales rep transition data. Product-market fit signal (referral rate, organic growth, sales cycle compression). Path to $10M ARR.
Growth rate below 2x YoY (hard threshold now). NRR under 100% (signals product doesn't compound). Founder-led sales masking a broken motion. Concentration in a single customer segment or channel. Cap table complexity from too many seed investors.
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