Compare strategic (corporate) and financial (VC) investors — signal, distribution, exit optionality, and risks.
Strategics bring distribution and exit optionality. Financials bring speed, follow-on capital, and no strings on your exit. The wrong choice narrows your options for years.
Traditional VC. Return-driven, follow-on capital, board seat, no strategic strings. Optimizes for your exit at 5-10x.
Corporate venture arm. Brings distribution, customer access, and often first-look/ROFR rights. Optimizes for their parent company, not always your outcome.
Financial lead, one strategic follow-on for distribution. Never let a strategic lead your early rounds — it caps your acquirer pool.
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