What is the primary value proposition of Our Future?

Our Future positions itself as the premier short-form video media brand for Gen Z business news. According to Slide 1, while Millennials have Morning Brew and Cheddar, and older generations have WSJ and Forbes, Gen Z lacked a dedicated source. Our Future fills this gap by delivering business education through high-engagement social video platforms.

How does Our Future compare to legacy media competitors?

The deck uses comparative data to show that Our Future outperforms legacy brands in engagement. Slide 6 shows a YouTube engagement rate of 59.54%, while legacy competitors like Bloomberg Quicktake and Vice are listed at 0.15% and 0.08% respectively. This suggests that while legacy brands have larger total subscriber counts, Our Future has a more active and loyal audience.

What are the key demographics of their audience?

Based on Slide 7, the audience is predominantly male (87%) and based in the U.S. (51%). The age breakdown confirms their Gen Z focus, with 40% of viewers aged 18-25. Interestingly, they also have a significant 'tertiary' audience of Millennials, with 31% of viewers in the 25-34 age bracket.

What is the revenue model for the company?

The company utilizes a three-pronged revenue strategy as shown on Slide 9. The majority of revenue (70%) comes from advertising and brand sponsorships. Licensing deals for co-branded content account for 20%, and the remaining 10% is projected to come from subscriptions and events, including paywalled content.

Who are the key people mentioned in the deck?

While the deck lacks a dedicated team slide, Slide 8 identifies Michael Sikand as the host of 'Our Future Stories' and Jackson Kessler as the host of 'Our Future Bites.' These individuals appear to be the faces of the brand, which is consistent with a creator-led media business model.

Our Future Pitch Deck (2023): 10-Slide Breakdown

See all 10 slides of the Our Future pitch deck — a 2023 Acquisition deck — with a slide-by-slide teardown of what the deck does well and where it falls short.

The Our Future pitch deck is a masterclass in using platform-specific metrics to prove product-market fit in the creator economy. Spanning just 10 slides, the presentation focuses heavily on 'Our Traction' and 'Our Engagement,' using direct screenshots from YouTube and TikTok analytics to validate its claims. The company identified a specific void—the lack of business news for Gen Z—and filled it with short-form video content that outperformed legacy giants like Forbes and Bloomberg on social platforms. With 500 million views in a six-month window and a 40.4% returning viewer rate, the deck m…

Key takeaways

The deck identifies a market gap where Gen Z lacks a designated source for business news compared to Millennials (Slide 1).
Our Future achieved 500M+ total views between October 2021 and March 2022 (Slide 2).
The platform viewership breakdown is heavily weighted toward YouTube at 67%, followed by TikTok at 30% (Slide 3).
A high retention rate is a core metric, with 40.4% of viewers returning to the content (Slide 3).
The brand claims a 59.54% engagement rate on YouTube, significantly higher than Vox, Business Insider, or Vice (Slide 6).
The audience is 87% male and 40% within the 18-25 age range (Slide 7).
The business model is diversified, with 70% of revenue projected from advertising and brand sponsorships (Slide 9).
The vision includes expanding into niche verticals like 'Our Future Crypto' and 'Our Future Real Estate' (Slide 8).

Slide-by-Slide Teardown

Slide 1: Our Opportunity

The deck opens with a classic 'gap in the market' slide. It categorizes the media landscape into three columns: Gen Z, Millennial, and Legacies. Under 'Legacies,' it lists Forbes, WSJ, and CNBC. Under 'Millennial,' it lists Morning Brew, Cheddar News, TechCrunch, and Business Insider. The 'Gen Z' column is occupied only by a large question mark. The header states: 'Gen Z lacks a designated source of business news and education.' This is a highly effective way to frame the problem for investors or acquirers who are already aware of the 'Morning Brew for X' success story.

Slide 2: Our Future

Slide 2 introduces the solution and the brand. It defines the company as 'How the next generation learns about business.' Key highlights include being a 'Market leader in short-form video business content,' 500M total views from Oct '21 to March '22, and 500K+ cross-platform subscribers. It also lists high-profile advertisers: Hubspot, Start Engine, and Morning Brew. The visual includes a smartphone and laptop mockup showing their content feed, emphasizing the 'short-form' nature of the product.

Slide 3: Our Traction

This slide provides a deep dive into viewership. A line chart compares 'Our Future' against Forbes, Bloomberg Quicktake, and Cheddar. The chart shows a massive spike in daily views for Our Future starting around October 2021, while the competitors remain relatively flat. Three call-out boxes on the right highlight 500M+ views, 500K+ combined subs, and a 40.4% returning viewer rate. At the bottom, a platform breakdown is provided: 67% YouTube, 30% TikTok, and 3% Instagram.

Slide 4: Our Traction (YouTube)

Slide 4 is a 'proof' slide, using a direct screenshot from YouTube Creator Studio. It shows 409,025,939 views in the last 365 days and an 'estimated revenue' of $14,093.49. While the revenue figure is low for the view count, it clarifies that the business is not reliant on YouTube AdSense, but rather on the reach itself. The slide also notes two features on 'YouTube Explore' and shows a video trending at #6 on the homepage.

Slide 5: Our Traction (TikTok)

Continuing the traction theme, this slide focuses on TikTok. It compares two Our Future accounts ('Bites' and 'Stories') against Morning Brew, BuzzFeed, Business Insider, and Planet Money. The key metric here is 'Engagement Rate.' Our Future Stories is shown with a 14% engagement rate, dwarfing BuzzFeed (1.54%) and Business Insider (2.35%). A footnote explains that the rate is calculated as the sum of likes, comments, and shares divided by views.

Slide 6: Our Engagement

This slide doubles down on YouTube engagement. It presents a table comparing Our Future to Vox, Business Insider, Bloomberg Quicktake, and Vice. Despite having the smallest community size (166,000 subscribers at the time of the screenshot), Our Future claims a 59.54% engagement rate. The next closest is Vox at 0.33%. This slide is intended to show that while they are smaller in total numbers, their audience is significantly more 'locked in.'

Slide 7: Our Audience

Demographics are the focus here. The audience is 51% U.S. based, 87% male, 40% aged 18-25 (Gen Z), and 31% aged 25-34 (Millennials). This confirms the brand's ability to capture the target demographic mentioned in Slide 1, while also showing 'spillover' appeal into the Millennial market.

Slide 8: Our Vision

This slide outlines the expansion strategy. The goal is to 'replicate our success across every category to dominate business media.' It lists eight potential verticals: Stories, Bites, Crypto, Markets, Marketing, Startups, Real Estate, and Entertainment. Each is given a 'Gen Z's [Legacy Brand]' equivalent (e.g., 'Gen Z's TechCrunch'). It also identifies the current hosts, Michael Sikand and Jackson Kessler, for the first two verticals.

Slide 9: Our Business

The final content slide explains the revenue model. A pie chart shows 70% Advertising & Brand Sponsorships, 20% Licensing Deals, and 10% Subscription/Events. A logo cloud at the bottom features brands like HubSpot, Morning Brew, The Hustle, Index Ventures, and Public.com, suggesting a strong existing base of B2B partners.

Slide 10: Closing Slide

The final slide is a standard promotional slide for the platform hosting the deck, with no additional company information.

What Our Future Does Well

Platform-Native Proof: The use of raw screenshots from YouTube and TikTok analytics is incredibly effective. It removes the 'trust me' factor that often plagues media decks. By showing the actual 'Trending' status and the 'Creator Studio' dashboard, they provide undeniable proof of their reach.

Comparative Dominance: The deck consistently benchmarks Our Future against legacy giants. By showing a 59% engagement rate next to Vice's 0.08%, they make a compelling argument that the old guard is failing to connect with the new generation, creating a massive opening for a nimble, video-first brand.

Clear Market Positioning: Slide 1 is a textbook example of how to define a 'white space.' By showing that every other generation has a 'Morning Brew' equivalent except for Gen Z, they create a sense of inevitability for their business.

What is Missing

A Dedicated Team Slide: While the hosts are mentioned on Slide 8, there is no slide detailing the professional backgrounds of the founders or the production team. In a media business, the ability to produce high-quality content consistently is a 'key person' risk that investors usually want to see addressed.

Financial Depth: Slide 4 shows a very low AdSense revenue figure ($14k for 400M views). While Slide 9 explains that 70% of revenue comes from sponsorships, the deck does not provide actual revenue totals, margins, or burn rates. This suggests the deck was likely used for a high-level partnership or a strategic acquisition conversation rather than a traditional VC round.

Unit Economics: There is no mention of the cost to produce a video versus the revenue generated per video. For a media company looking to scale into eight different verticals (as seen on Slide 8), understanding the 'cost of content' is vital.

What a Founder Should Copy

The 'Engagement Over Reach' Narrative: If you are a smaller player in a crowded market, copy Slide 6. Don't just talk about how many followers you have; talk about how much more those followers care compared to the followers of your larger competitors. High engagement is often a leading indicator of future growth.

The Vertical Expansion Map: Slide 8 is a great way to show 'Room to Grow.' By mapping out how the core competency (short-form business video) can be applied to niche topics like Real Estate or Crypto, the founders show that they aren't just a 'one-hit-wonder' channel, but a potential media conglomerate.

Visual Mockups: The use of phone and laptop frames to display content (Slide 2) helps the viewer immediately understand the 'vibe' and format of the product without having to watch a single video. It grounds the abstract concept of 'media' into a tangible user experience.

Frequently asked questions

What is the primary value proposition of Our Future?: Our Future positions itself as the premier short-form video media brand for Gen Z business news. According to Slide 1, while Millennials have Morning Brew and Cheddar, and older generations have WSJ and Forbes, Gen Z lacked a dedicated source. Our Future fills this gap by delivering business education through high-engagement social video platforms.
How does Our Future compare to legacy media competitors?: The deck uses comparative data to show that Our Future outperforms legacy brands in engagement. Slide 6 shows a YouTube engagement rate of 59.54%, while legacy competitors like Bloomberg Quicktake and Vice are listed at 0.15% and 0.08% respectively. This suggests that while legacy brands have larger total subscriber counts, Our Future has a more active and loyal audience.
What are the key demographics of their audience?: Based on Slide 7, the audience is predominantly male (87%) and based in the U.S. (51%). The age breakdown confirms their Gen Z focus, with 40% of viewers aged 18-25. Interestingly, they also have a significant 'tertiary' audience of Millennials, with 31% of viewers in the 25-34 age bracket.
What is the revenue model for the company?: The company utilizes a three-pronged revenue strategy as shown on Slide 9. The majority of revenue (70%) comes from advertising and brand sponsorships. Licensing deals for co-branded content account for 20%, and the remaining 10% is projected to come from subscriptions and events, including paywalled content.
Who are the key people mentioned in the deck?: While the deck lacks a dedicated team slide, Slide 8 identifies Michael Sikand as the host of 'Our Future Stories' and Jackson Kessler as the host of 'Our Future Bites.' These individuals appear to be the faces of the brand, which is consistent with a creator-led media business model.

Cover slide of the Our Future pitch deck — Acquisition 2023 — Our Future pitch deck, slide 1 (2023)

Our Future pitch deck: the facts

Company: Our Future
Year: 2023
Stage: Acquisition
Slides: 10
Sector: Marketing

Our Future pitch deck PDF

The full Our Future deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the Our Future pitch deck was used for

This is a 10‑slide acquisition pitch deck from 2023 created by Our Future, a short‑form business media brand focused on Gen Z audiences, used in the process that led to its sale to Morning Brew. The deck’s core narrative is that Our Future is the market leader in Gen Z short‑form business content, supported by 500M+ views in a six‑month period, high returning‑viewer rates, and industry‑leading engagement metrics. It positions the brand as the missing link in the modern media landscape and highlights both audience demographics and category expansion plans across business, marketing, startups, crypto, real estate, and entertainment. The outcome of this process was an acquisition by Morning Brew announced in January 2023.

Business model: Digital media startup producing short-form business video content and operating a short-form agency that helps large companies thrive on emerging platforms.

Round: Acquisition (M&A)
Year: 2023
Founders: Michael Sikand, Simran Sandhu

Industry: Digital media; short-form business news and branded content on platforms like TikTok and YouTube.

What happened after the Our Future deck

Our Future grew rapidly as a Gen Z-focused short-form business media startup, leveraging TikTok and YouTube to reach hundreds of millions of views and build a highly engaged audience, which led to its acquisition by Morning Brew in January 2023 for undisclosed terms.

Built a short-form business media brand and agency that became a leading source of business content for Gen Z on TikTok
Achieved high engagement and retention metrics, including a 40.4% returning viewer rate and a 59.54% YouTube engagement
Morning Brew announced the acquisition of Our Future on January 12, 2023, integrating it as a sub-brand to expand reach
Post-acquisition, Our Future content and ad inventory began to be sold through Morning Brew’s ad sales team, and the bra

What the Our Future deck got right

Strong, clearly presented traction and retention metrics. The deck foregrounds concrete traction metrics, including over 500M total views between October 2021 and March 2022, more than 500K combined cross-platform subscribers, and a 40.4% returning viewer rate, clearly evidencing sustained audience engagement rather than fleeting virality.
Compelling market-leadership narrative with competitive benchmarks. Our Future positions itself as the market leader in short-form business content for Gen Z, supported by comparative engagement rates that show a 59.54% YouTube engagement rate outperforming outlets like Vox, Business Insider, and Vice, making the competitive edge easy for acquirers to grasp.
Clear articulation of target audience and demographic focus. The audience slide offers a precise demographic profile—primarily male Gen Z aged 18–25, with a secondary millennial audience aged 25–34 and predominantly US-based—giving acquirers and advertisers a clear picture of who the content reaches.
Evidence of advertiser demand and monetization. The deck showcases established relationships with advertisers such as HubSpot, StartEngine, and Morning Brew, demonstrating that brands were already paying for content and validating the commercial appeal of the audience.
Structured vision for multi-vertical content expansion. Slides on Our Future Stories and category-specific brands (startups, crypto, real estate, entertainment) present a structured vision for expanding the Our Future format into multiple verticals, signaling growth potential and IP extensibility beyond the initial business news niche.
Methodologically explicit, high engagement framing. Engagement slides emphasize that Our Future’s videos deliver industry-leading engagement and keep viewers coming back, reinforced by explicit formulas for calculating engagement from likes, comments, and shares divided by views, which adds methodological clarity to the metrics presented.

What could have been stronger

Limited financial transparency beyond top-line view metrics. The deck is highly data-heavy on views and engagement but offers limited detail on revenue, unit economics, or profitability beyond a single mention of estimated YouTube revenue, which may leave acquirers with unanswered questions about the sustainability and scalability of the business model.
Engagement metrics not fully tied to defensibility or monetization. While the deck shows impressive engagement percentages and returning viewer rates, it does not clearly benchmark these against a wide set of competitors or explain how engagement translates into long-term monetization, brand equity, or defensible moat.
Concentration risk in audience and platforms. The audience slide emphasizes a heavily male, US-based Gen Z skew, but the deck does not discuss potential diversification strategies or risks associated with dependence on a narrow demographic and specific platforms like TikTok and YouTube.
Category expansion vision presented without matching traction evidence. The expansion slide outlining Our Future Stories and multiple category-focused brands (crypto, startups, real estate, entertainment) showcases ambition but lacks evidence in the deck that these verticals are already performing at the same level as the core general business content.

How an investor would read this deck

What draws attention

Highly differentiated positioning as a **market leader in short-form business content for Gen Z**, backed by 500M+ views over six months and strong engagement metrics.
Demonstrated ability to grow a large audience rapidly on TikTok and YouTube, with over 500K cross-platform subscribers and 40.4% returning viewer rate, indicating real content-product fit.
Clear strategic fit with Morning Brew’s ambitions to expand into younger audiences and short-form video, as reflected in Morning Brew’s acquisition and integration plans.
Evidence of brand demand from advertisers such as HubSpot, StartEngine, and Morning Brew, suggesting commercial validation of the audience.

Risks that stand out

Platform concentration on TikTok and YouTube exposes Our Future to algorithm and policy changes that can materially affect audience reach and monetization.
The core audience is heavily skewed toward young, primarily male Gen Z viewers, which may limit advertiser diversity and make results sensitive to shifts in youth culture and preferences.
High engagement and views do not automatically translate into durable revenue streams, particularly if most income comes from campaign-based branded content work rather than recurring subscriptions or long-term contracts.
The acquisition is undisclosed in terms of valuation and financial metrics; without these data points, investors or acquirers analyzing the deck post hoc must infer value creation from qualitative fit and audience metrics rather than clear financial outcomes.

Questions this deck invites

How did Our Future’s revenue mix break down across branded content agency work versus its own media products in the 12–24 months prior to acquisition, and what margins were associated with each line of business?
What specific platform-dependence risks (policy changes, algorithm shifts, content moderation) did the founders identify on TikTok and YouTube, and how were they mitigated or contractually addressed in the acquisition?
Can the engagement and retention metrics (e.g., 59.54% YouTube engagement rate, 40.4% returning viewers) be independently verified and are they stable across time, or concentrated in a few viral periods or videos?
How far along were the vertical expansions (crypto, startups, real estate, entertainment) in terms of content volume, audience size, and monetization at the time of the deck, and which categories showed the strongest early traction?
What key integration terms were negotiated to protect the Our Future brand identity, founders’ roles, and future IP development within Morning Brew, beyond what the press release mentions?

What founders can take from the Our Future deck

A data-rich acquisition deck that centers on a clear, quantifiable claim of market leadership—such as 500M+ views in six months and top-quartile engagement rates—can make a niche media brand’s strategic value immediately legible to acquirers.
Showing both **absolute scale** (total views, subscribers) and **quality of engagement** (returning viewers, engagement rate) helps differentiate between fleeting virality and sustained audience relationship, which appears to have been critical in Our Future’s acquisition narrative.
Positioning the company as solving a specific gap in the acquirer’s portfolio—in this case, Gen Z short-form business content that complements Morning Brew’s newsletter and audio products—can be more persuasive than generic growth claims.
Highlighting concrete advertiser relationships (HubSpot, StartEngine, Morning Brew) in the deck signals monetization and brand validation, even when deal terms and revenue figures are not fully disclosed.
Presenting a clear roadmap for category expansion (crypto, startups, real estate, entertainment) can demonstrate upside and optionality to an acquirer, especially when the core vertical is already strong, though it should ideally be supported with early traction data.
Being among the first short-form or TikTok-native media brands to achieve a notable acquisition can itself be part of the pitch narrative, underscoring market validation for the model and helping frame the deal as strategically innovative for the acquirer.

Our Future pitch deck: common questions

What does Our Future do?

Our Future is a digital media startup and short-form agency that produces short-form business video content for Gen Z audiences on platforms like TikTok and YouTube, and also helps large companies succeed on emerging social platforms.

When was Our Future acquired and by whom?

Morning Brew announced the acquisition of Our Future on January 12, 2023, integrating it as a sub-brand to expand Morning Brew’s reach into Gen Z and broaden its short-form and eventually long-form video and podcast offerings.

What traction metrics were highlighted in Our Future’s acquisition pitch deck?

The acquisition pitch deck emphasized that Our Future was a market leader in short-form business content, with over 500 million views between October 2021 and March 2022, more than 500,000 cross-platform subscribers, and a 40.4% returning viewer rate. It also highlighted an industry-leading YouTube engagement rate of 59.54%, and listed advertisers such as HubSpot, StartEngine, and Morning Brew.

Who is Our Future’s target audience according to the deck?

The deck describes Our Future’s audience as primarily Gen Z, with a core age group of 18–25 and a tertiary audience of millennials aged 25–34, mostly male and heavily US-based, with additional traffic from the UK, Canada, India, and other markets. It positions the brand as the #1 source of business content for Gen Z and emphasizes high engagement and retention.

Were the financial terms of the Our Future acquisition disclosed?

The purchase price and detailed financial terms of Morning Brew’s acquisition of Our Future were not publicly disclosed; media coverage and press releases explicitly note that the deal terms and financial details were not shared.

Sources

Funding and outcome facts on this page were researched on 2026-08-21 from the pages below.

Our Future pitch deck slides

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What each slide of the Our Future pitch deck says

Slide 1

ouropportunity _ Gen Z lacks a designated source of business news and education Genz Millennial Legacies J MORNING BREW Forbes news ) WSJ J | Ta &CNBC

Slide 2

How the next generation learns about business + Market leader in short-form video business content £ E Bl | @ avi oer JINN b Siiional of camer — + 500M Total Views (Oct ‘21 - March '22) ~ i SL + 500K+ Cross-Platform Subscribers vad | TE , — + Advertisers include Hubspot, Start Engine, Morning Brew a Ea rem amin Corre Sin Be of — ee — —_—

Slide 3

. ourtraction_ Category leading viewership & engagement a 500M+ Views Oct - Mar m 500K + 0 a Combined Subs ied £) S$ > 9. >) Pp ’, ’. Forbes ~ Bloomberg Quictake = Cheddar (= Our Future) Returning Viewers Platform Viewership Breakdown: 67% YouTube, 30% TikTok, 3% Instagram

Slide 4

tracti (YouTube) ourtraction_ (YouTube We are YouTube's category leader in short business videos Your channel got 409,025,939 views in the last 365 days praised ° = REESE PN BE — 251,604 pis 409.0M © 41M ZETAK® $14,093.49 : DoorDash is FORCING Their Executi 3,009,582 [=] Ours CL Two features on YouTube Explore

Slide 5

o . ourtraction_ (TikTok) — Our TikTok content stands out from the competition 302.9 6.42% 223 [ALY] 1.54% 2K 36.4K 2.35% 66 642.8K 5.73% 246 *TikTok Engagement Rate (ER): TikTok Engagement Rate is calculated as the sum of likes, comments, shares and divided by the number of views.

Slide 6

ourengagement Our videos boast industry leading engagement metrics and keep viewers coming back "YouTube Engagement Rate (8): e the number of videos the profie

Slide 7

ouraudience Who is paying attention? 51% 87% u.s.Based [ UK, Canada, and Our audience skews India also represent primarily male significant traffic 40% 18-25yrs. old Our primary audience are Gen Z's 31% 25-34yrs. old Our tertiary audience are millenials

Slide 8

Our Future Stories General Business. Our Future Marketing Gen 75 Adweek 0N ourvision We want to replicate our success across every category to dominate business media Our Future Bites 'General Business & Nows rer— Our Future Startups Gen 2's TechCrunch (4) Our Future Crypto Gen Zs Web3 Hub (4) Our Future Real Estate GenZs REHub 0N Our Future Marl Gon 75 Bloomberg n Our Future Entertainment 'Gen Z's Variety N

Slide 10

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Slide text above is read directly from the Our Future deck PDF embedded on this page.