Omar Hoek is the new CEO of The Vita Group, a leading European provider of flexible PU foam.
Omar Hoek is the new CEO of The Vita Group, a leading European provider of flexible PU foam. He brings over three decades of experience across diverse industries, with a focus on cultural leadership, industry expertise, and market dynamics. His career has included roles in Supply Chain, Product Management, Sales, Strategy, and M&A, across Europe, Asia, and the Americas. He previously worked at Avery Dennison, Newell, Ahlstrom, and MATIV, and has a strong interest in the materials processing industry.
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