Prashanth Aluru is the founder of TMRW. Backed by Aditya Birla Group. Based in India.
Prashanth Aluru is the Co-founder and CEO of TMRW, a digital-first fashion venture under the Aditya Birla Group. Launched in mid-2022, TMRW focuses on developing and scaling new-age fashion brands, managing a portfolio that includes labels like Bewakoof, Wrogn, and The Indian Garage Co. The company primarily targets Gen Z and millennial consumers through online and offline channels. TMRW recently secured an investment of INR 437 crore from ServiceNow Ventures to accelerate its technology and data science-led approach.
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