Roy Zhou, Founder of Yoyi Digital

About Roy Zhou

Roy Zhou is the CEO of Yoyi Digital, an AI-driven omnichannel intelligent marketing platform founded in 2007. The company integrates multi-channel data to enhance digital marketing effectiveness and optimize campaigns for brands. Zhou joined Yoyi as president in 2011, becoming CEO in 2012, and has been a significant figure in China's digital advertising field for a decade. Prior to Yoyi Digital, he spent six years at Google, developing advertising partnerships in Asia-Pacific and Japan.

Roy Zhou at a glance

• Company: Yoyi Digital
• Total raised: $40M
• Latest round: Series D
• Investors: Newquest Capital Partners, Samsung, Zhejiang Silk Road Fund, REN Riley, FIN Capital, Gobi Partners
• Location: Beijing, China

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