Shintaro Tsuji is the founder of Sanrio Japan. He founded the company in 1960 as a gifts company and later created the bestselling Hello Kitty character.
Shintaro Tsuji is the founder and honorary chairman of Sanrio, the Japanese creator of Hello Kitty. He founded the company in 1960 as a gifts company and later created the bestselling Hello Kitty character. Sanrio posted over $1 billion in revenue in the fiscal year through March 2025.
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