The small set of metrics that best measures a startup's progress against its stage-appropriate goals. Plain-language explainer with examples. Free to read.
The small set of metrics that best measures a startup's progress against its stage-appropriate goals.
KPIs are the 3–7 metrics you actually track weekly to know whether the business is working. They vary sharply by stage and model: pre-revenue B2B watches pipeline coverage and design-partner conversion; consumer watches WAU/MAU and retention curves; SaaS watches ARR, net revenue retention, and CAC payback.
Investors care less about the specific KPIs than about whether you know which ones matter for your stage — and whether you're honest when they move the wrong way. A monthly investor update with the same 5 KPIs, tracked over 12 months, is one of the strongest fundraising signals you can build.
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