Alan E. Hall is the co-founder and Managing Director of Mercato Partners. See sector focus and contact routes.
Alan E. Hall is the co-founder and Managing Director of Mercato Partners, a growth equity venture capital firm based in Cottonwood Heights, Utah, where he previously founded Grow Utah Ventures and served as CEO of MarketStar Corporation. His investment thesis targets high-growth technology companies that require additional funding and expertise specifically in marketing and sales, focusing on early-stage to growth-stage ventures within the Utah region. While specific check sizes are not publicly detailed, Hall is a prolific angel investor with over 50 personal investments in early-stage companies, often acting as a lead investor in Utah technology firms. Notable portfolio companies include ClearCenter, where he serves as Chairman, and Obeo, Inc., where he sits on the Board of Directors. Hall distinguishes himself through a distinctive point of view on sales acceleration for tech firms and is a frequent speaker who has authored three e-books on entrepreneurship. He regularly contributes public writing as a columnist for Forbes and the Harvard Business Review, sharing insights on business success and entrepreneurial development.
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