Alex Hoye is a London-based angel investor and serial entrepreneur who serves as the Co-founder and CEO. See portfolio, sector focus and contact routes.
Alex Hoye is a London-based angel investor and serial entrepreneur who serves as the Co-founder and CEO of The Faction Collective, an independent ski equipment and apparel company, and previously founded GoIndustry plc, which listed on the stock market in 2006[1][3][4]. He has been active as an angel investor in London since 2006, focusing primarily on seed and pre-seed stages across internet, media, consumer, outdoor culture, and fashion sectors in Europe and North America[1][3][6]. While his typical check size varies based on company needs, he often invests as a follow-on angel rather than a lead, collaborating with other investors in rounds[3][6]. Notable portfolio companies include Seedcamp, Skimlinks, BraveNewTalent, and Streetbees, with additional investments in Motion, Carv, Teads.tv, and Grabble[4][6][9]. Hoye also holds leadership roles as Chairman of the ICE Group (International Conclave of Entrepreneurs) and serves as a non-executive director on NASDAQ-listed companies[1][9]. His distinctive point of view emphasizes building companies that blend performance with cultural relevance, as seen in Faction’s strategy of borrowing from snowboarding culture to appeal to younger
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