Alister Coleman is the founder and Managing Partner of Folklore Ventures. See contact routes.
Alister Coleman is the founder and Managing Partner of Folklore Ventures, an Australian venture capital firm based in Sydney with 20 years of experience in technology investment and a prior background as the co-founder of ShippingEasy. His investment thesis targets early-stage B2B SaaS, enterprise software, and advanced technology startups built by Australian and New Zealand founders with global ambition, focusing on pre-seed and seed rounds. Folklore typically leads rounds at seed and Series A with check sizes ranging from $500,000 to $5 million, often acting as the "first cheque" investor. Notable portfolio companies include Canva, SafetyCulture, Swoop Aero, and HealthMatch, which Coleman backed early in their development. Coleman distinguishes himself as a "first cheque to forever" partner who invests across multiple rounds to support founders throughout their entire journey. He holds non-executive director roles in several portfolio firms, including Visionary Machines and CryptoTaxCalculator, reflecting his deep operational engagement with the tech ecosystem.
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