Andrew Russell is the founder and CEO of Trigger Media, an operating company and digital media investor based in New. See sector focus and contact routes.
Andrew Russell is the founder and CEO of Trigger Media, an operating company and digital media investor based in New York that he launched in 2011 after raising $22 million to fund his first seed fund. The firm focuses on partnering with entrepreneurs to create transformational digital media companies, particularly in curation services, targeting seed-stage investments primarily in North America with an emphasis on the United States. Russell’s investment thesis centers on seeding multiple startups through profitability rather than traditional venture exits, aiming to launch five to seven digital media companies over a few years. While specific check sizes and lead/follow behavior are not explicitly detailed in available sources, the firm’s seed-stage focus and $22 million initial capitalization suggest early-stage, founder-partnering investments. Notable portfolio companies include InsideHook, a Thrillist-like newsletter for middle-aged men, and ventures such as Daily Candy, Thrillist, and Zynga that Russell invested in through his prior role at Pilot Group. Russell distinguishes himself by combining deep expertise in human behavior and applied behavioral
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