Brad Svrluga is a co-founder and General Partner at Primary Venture Partners. See sector focus and contact routes.
Brad Svrluga is a co-founder and General Partner at Primary Venture Partners, a New York-based venture capital firm he launched in 2015 with Ben Sun after his earlier fund, High Peaks Venture Partners, evolved into Primary. He focuses his investing on B2B application businesses, specifically targeting founders tackling complex operational problems in enterprise software, supply chain, and industrial technology. Primary Venture Partners operates as a seed and early-stage fund with over $1 billion under management, investing primarily in local tech startups in New York City. While specific check sizes are not explicitly detailed for Svrluga individually, the firm leads or follows on early-stage rounds in sectors including fintech, healthcare, AI/DevTools, and the built world. His notable portfolio includes exited companies such as Ticketfly (sold to Pandora), TxVia (sold to Google), Divide (sold to Google), and current investments like Latch, Electric, Vestwell, K Health, and Alloy. Svrluga is ranked #17 on Insider’s Seed 100 and is known for a people-first approach that treats venture as a deeply human exercise rather than a spreadsheet-driven one.
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