Dear Deer Pitch Deck: 18-Slide Breakdown

Dear Deer is a Lithuanian-based startup tackling the inefficiencies of the traditional eyewear market. Their deck highlights a significant consumer pain point: 94% of glasses are still bought in retail environments that rely on 'caveman-like' searching through thousands of non-custom options. Dear Deer proposes a 'Mass Personalized Production' model, leveraging 3D printing to create tailor-made frames based on digital auto-measurements. The company operates a dual-track business model, serving 20 B2B companies across 9 countries and 180 B2C customers across 5 countries. While the deck lacks a…

Key takeaways

• The company identifies a massive fit issue, noting that 25% of consumers struggle to find glasses that fit properly (Slide 7).
• Retail dominates the current market at 94%, while online sales represent only 6% (Slide 5).
• Dear Deer utilizes 3D printing for retail frames, a segment they project will grow from 37% in 2019 to 72% by 2023 (Slide 16).
• The technology stack includes virtual try-on, auto-measurement, and personalization features (Slide 11).
• Current B2B traction includes 20 companies across 9 countries generating 240 orders per month (Slide 13).
• The B2C segment has reached 180 customers in 5 countries (Slide 13).
• Financial targets include reaching 200,000 EUR in 12 months with a 20,000 EUR MRR to achieve breakeven (Slide 17).
• The deck omits a specific funding request, valuation, or detailed competitive landscape analysis.

Frequently asked questions

What is Dear Deer's core product offering?

Dear Deer offers custom-made, 3D-printed eyewear. Their platform uses auto-measurement and virtual try-on technology to ensure a perfect fit for every customer, addressing the fact that 44% of consumers consider fit the most important factor when buying glasses.

How does the business model work for B2B and B2C?

For B2B, they partner with online and offline retailers, requiring pre-payment before manufacturing and shipping. For B2C, they sell directly via an eCommerce website. They currently have 20 B2B partners and 180 B2C customers.

What is the market opportunity for 3D printed glasses?

The deck cites a global market size for 3D printed glasses reaching 951 million EUR by 2023, with the EU market accounting for 285 million EUR. They emphasize that 3D printing is shifting from prototyping to retail frame production.

Who are the founders of Dear Deer?

The leadership team consists of Justas Šidlauskas (Founder & CEO), Eglė Šidlauskienė (Founder & COO), and Audrius Lučiūnas (CMO). The company is associated with the Startup Wise Guys accelerator program.

What financial metrics are shared in the deck?

The deck shows a target of 200,000 EUR in revenue over 12 months. It lists current B2B volume at 240 orders per month and B2C at 60 orders per month, with a goal of reaching a 20,000 EUR MRR to hit breakeven.

Dear Deer pitch deck: the facts

Company

Dear Deer

Slides

18

Sector

Consumer Goods

Dear Deer pitch deck PDF

The full Dear Deer deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the Dear Deer (Dear Deer Eyewear) pitch deck was used for

This deck is for Dear Deer Eyewear, a Lithuanian consumer eyewear startup that offers bespoke 3D‑printed eyeglasses and sunglasses ordered online using auto‑measurement technology. The slides position the company as a solution for roughly a quarter of consumers who struggle to find glasses that fit, moving the optical industry from in‑store fitting to a personalized, digital‑first model. The slide text indicates a European focus, referencing 100 million people in Europe who do not want to return to optic shops for new glasses, which aligns with their online direct‑to‑consumer approach. Public funding databases suggest the company raised only small early‑stage amounts (accelerator/seed scale), so this deck was likely used around 2018–2019 to raise a first external round or to enter accelerators. Later records show Dear Deer participating in an accelerator/incubator round and eventually being listed as out of business in at least one database, indicating this deck predates the company’s eventual shutdown.

Business model: Manufacturer of custom-fit eyeglass and sunglass frames using 3D printing, selling personalized, color-customizable frames via an online, digital-first ordering experience and operating in both B2C and B2B models.

Investors

Startup Wise Guys (listed as an investor in Dear Deer Eyewear in public startup databases).

Headquarters

Kaunas / Vilnius, Lithuania (addresses reported in Kaunas and Vilnius business listings).

Industry

Consumer eyewear / optical, 3D-printed custom eyewear.

Round: Early‑stage accelerator/seed context; one database labels an “Accelerator/Incubator” round and another labels the latest round as seed.

Year: 2019 (year of an accelerator/incubator round reported for the company, likely aligned with the timeframe of this pitch deck).

Raised: Public databases report Dear Deer’s total funding in the tens of thousands of US dollars (for example, around $20k–$33.8k across early rounds), but they do not break out the exact amount tied to this specific deck.

Total funding: Public databases report total funding in the tens of thousands of US dollars (e.g., approximately $20k–$33.8k) across early-stage rounds.

What happened after the Dear Deer (Dear Deer Eyewear) deck

Dear Deer used this deck to support early‑stage fundraising and/or accelerator applications around 2018–2019 and later participated in an accelerator‑type round, but by 2021 at least one database recorded the company as out of business, indicating that the business model was not ultimately sustained.

• Entered at least one accelerator or incubator round around 2019, receiving early‑stage support.
• Raised a small amount of capital (tens of thousands of US dollars) across early‑stage rounds, including accelerator‑type
• Recorded in at least one investment database as having an out‑of‑business status as of a 2021 deal entry.

What the Dear Deer (Dear Deer Eyewear) deck got right

• Clear, large and relatable customer problem. The deck clearly articulates a specific customer pain—that around 25% of people struggle to find glasses that fit—and reinforces it with the claim that 100M people in Europe dislike returning to optical shops, making the problem feel large and relatable.
• Compelling technology narrative around 3D printing and auto‑measurement. Dear Deer’s use of 3D printing and auto‑measurement technology to create bespoke frames ordered online provides a coherent story of moving eyewear from in‑store fitting to a digital‑first, personalized experience.
• Focused initial geography and trend alignment. Highlighting a European customer base that prefers not to return to optic shops positions Dear Deer within a defined geography and trend (online shopping and personalization), which can simplify go‑to‑market discussions.
• Strong product differentiation through personalization. The deck emphasizes customization of style, color, and size combined with lightweight bespoke frames, echoing how external articles describe Dear Deer’s unique value proposition compared to standard mass‑produced frames.
• Effective before/after framing of industry disruption. The framing of “OLD WAY IS DEAD… LONG LIVE THE NEW WAY” gives the narrative a clear before‑and‑after contrast, helping investors quickly understand how Dear Deer intends to disrupt traditional optical retail.
• Reinforced by external validation of the model and lead times. External coverage reinforces the deck’s message that Dear Deer can deliver bespoke frames within a relatively short time window, which supports their claim of a modern, convenient eyewear experience.

What could have been stronger

• Unsubstantiated top‑down market size (100M Europeans claim). The deck references “100M people in Europe” who do not want to return to optical shops for new glasses, but it does not show how this number is derived, how many of them are actually in the company’s reachable target segment, or how this translates into a realistic serviceable obtainable market, leaving investors to question the robustness of demand estimates.
• Lack of visible traction metrics or validation data. While the deck claims that 25% of people struggle to find glasses that fit and that the “old way is dead,” there is no slide evidence of traction metrics such as user numbers, order volumes, revenue, repeat purchase rates, or cohort behavior, making it hard to assess product–market fit or execution risk.
• Missing unit economics and cost structure detail. The deck emphasizes 3D printing and auto‑measurement but does not present unit economics such as frame production cost, contribution margins, pricing, or fulfillment costs across Europe, which are critical for D2C hardware‑plus‑service businesses.
• Limited articulation of competitive differentiation. Although the deck positions Dear Deer as a personalized, digital‑first eyewear brand, it does not clearly differentiate against other online eyewear players or 3D‑printed frame startups highlighted in industry coverage, leaving competitive advantages (e.g., IP, speed, local manufacturing) under‑explained.
• Operational and regulatory execution not clearly addressed. The deck mentions European online fulfillment and digital‑first ordering but does not show operational plans or partnerships for optical labs, lenses, and after‑sales support, which are important for scaling a regulated product like prescription eyewear.

How an investor would read this deck

What draws attention

• The deck’s claim that roughly 25% of people struggle to find glasses that fit and that 100M Europeans dislike returning to optical shops is compelling and aligns with broader trends toward online, personalized retail.
• Use of 3D printing for bespoke eyewear frames ordered online, with auto‑measurement technology, offers a clear digital‑first narrative attractive to investors interested in mass customization and additive manufacturing.
• The European focus provides a defined initial geography, and local 3D‑printed production could, in principle, shorten lead times and improve customer experience compared to traditional eyewear supply chains.
• Early‑stage capital requirements appear modest compared with hardware‑heavy startups, since the core innovation lies in design, software measurement, and outsourced or hub‑based 3D printing.

Risks that stand out

• Operating a regulated product like prescription eyewear across Europe entails compliance with medical device standards and optical regulations, which are not discussed in the deck and could increase both cost and complexity.
• The D2C eyewear segment is highly competitive, with established online retailers and emerging 3D‑printing players, and the deck does not clearly show defensible advantages such as patents, proprietary measurement technology, or exclusive partnerships.
• Reliance on 3D printing for frames means that scalability and quality depend on printing capacity and materials, which may constrain margins or lead times if demand spikes.
• Later records indicating that Dear Deer became listed as out of business suggest that the business model faced material challenges in scaling or sustaining profitability, which would concern investors evaluating similar future ventures.

Questions this deck invites

• How exactly are customer facial measurements captured for online orders (e.g., photos, app, in‑store scans), and what accuracy has been demonstrated in tests or pilots?
• What are the current and projected unit economics per pair (including 3D printing, finishing, lenses, logistics, and customer acquisition), and how do they compare to standard online eyewear margins?
• What quantitative traction existed at the time of the deck—number of paying customers, repeat orders, partnerships with opticians, and revenue—and how has it evolved since?
• Which investors or accelerators have already backed Dear Deer, on what terms, and what milestones were tied to those investments according to external databases?
• Given later listings that show the company as out of business, what specific challenges (e.g., acquisition costs, operations, regulation, competition) led to that outcome, and how would a similar model mitigate these issues today?

What founders can take from the Dear Deer (Dear Deer Eyewear) deck

• Anchoring a consumer hardware and retail pitch around a clear pain point—in this case, people who struggle to find glasses that fit—can make an otherwise technical 3D‑printing story immediately relatable and memorable.
• Stating bold claims such as “old way is dead” and “100M people in Europe” grabs attention but must be backed with rigorous, bottom‑up market and adoption data to be credible in front of professional investors.
• Positioning as a digital‑first, personalized alternative to traditional retail aligns well with macro trends, but investors will still expect detailed unit economics, customer acquisition strategies, and regulatory considerations.
• Using 3D printing and auto‑measurement as the technological core enables a differentiated product narrative, yet without clear evidence of traction, patents, or proprietary algorithms, technology alone is insufficient to secure funding.
• For small early‑stage raises, especially in accelerators, a deck that clearly links technology, customer pain, and a focused initial geography (like European online buyers) can be compelling, but subsequent outcomes (such as shutdown) highlight the importance of execution and sustainable economics b
• When a startup later ends up out of business, post‑mortem analysis of the pitch and the business execution can offer valuable insight into which risks were under‑emphasized in the original deck (such as competition, regulation, or cost structure).

Dear Deer (Dear Deer Eyewear) pitch deck: common questions

What is Dear Deer (Dear Deer Eyewear) and what does it do?

Dear Deer Eyewear is a Lithuanian startup that offers bespoke, custom‑fit eyeglasses and sunglasses made with 3D printing and ordered online. Their service targets people who struggle to find frames that fit well, allowing customers to customize style, color, and size while the company produces lightweight, personalized frames.

How does Dear Deer’s product and technology work?

According to a 3D‑printing industry article, Dear Deer operates as an online eyewear startup that uses digital measurements and 3D printing to create bespoke frames, shipping them directly to customers. A startup profile further describes their model as letting customers order “their perfect version of glasses” in any style, color, and size, with frames fabricated using 3D printing technology.

Where is Dear Deer based and what market does it focus on?

Public startup databases report Dear Deer Eyewear as a company based in Lithuania, with addresses in Kaunas and Vilnius. They position themselves as serving European consumers, and their deck references “100M people in Europe” who prefer not to return to optical shops, indicating Europe as their primary market.

How much funding has Dear Deer raised and what round is this deck for?

Startup databases list Dear Deer’s funding only at early‑stage levels, in the tens of thousands of US dollars, including accelerator or seed‑type support. The specific deck in question appears to have been created for a small early‑stage raise (such as an accelerator or seed ticket), rather than a large institutional round.

What happened to Dear Deer after this pitch deck—are they still operating?

At least one investment database lists Dear Deer as having an “Out of Business” status as of a deal recorded in 2021, suggesting the company ultimately shut down. Another database still shows it as an early‑stage seed company with a small total raise and accelerator backing, which likely reflects data before shutdown, so the deck itself predates this outcome.

Sources

Funding and outcome facts on this page were researched on 2026-08-22 from the pages below.

• Lithuanian Startup Dear Deer Eyewear Offers Bespoke 3D...
• Dear Deer 2025 Company Profile: Valuation, Funding & Investors | PitchBook
• Dear Deer Eyewear
• Dear deer eyewear | F6S
• dear deer eyewear | retail apparel and fashion
• Justas Šidlauskas | CEO at Dear deer eyewear | F6S Member Profile
• GitHub - caretdashcaret/pince-nez: a Blender script to procedurally generate 3D printable glasses
• Printed Glasses by Sebastián Ruiz - Printables.com

Dear Deer pitch deck slides

What each slide of the Dear Deer pitch deck says

Slide 4

« "G77 EE ~ t mr PE OP To omm mm Om mm Omen O Ee — std — S—. = J a ° = "Akiniai 29318) | T= “umm mm Qmm mm mm ONLINE 6% Product shortage times are gone. Customers doesn't want more products. They want less problems!

Slide 5

= ~ 5) g A = Takiniaies3ig | = ' @- VF vy ooo m-— — mn Omen mn OD =» — | & x ONLINE L7H RETAIL Product shortage times are gone. Like caveman searching for berries. Customers don’t want more products. Is this how we really look like after They want less problems! 7 hours of buying new glasses.

Slide 6

OLD WAY IS DEAD 100 ML. PEOPLE IN EUROPE DOESN'T WANT TO RETURN TO OPTIC SHOP FOR A NEW PAIR OF GLASSES LONG LIVE THE NEW WAY

Slide text above is read directly from the Dear Deer deck PDF embedded on this page.

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