Daylight Pitch Deck: Slide-by-Slide Breakdown

The Narrative: From Paper to Hyperautomation

Daylight’s pitch deck for their Series A round is a clinical, data-driven presentation designed to appeal to institutional investors. The company, which operates in the enterprise software space, raised $123M in 2021. The deck’s primary objective is to demonstrate that Daylight is not just a form-builder, but a critical layer in the enterprise 'Hyperautomation' stack. By focusing on high-stakes industries like banking and insurance, Daylight positions its software as an essential service rather than a discretionary tool.

Slides 1-2: The Vision and Evolution

The deck opens with a clear mission statement on Slide 1 : "Making capturing and exchanging data as simple as having a conversation." This sets the stage for a user-experience-first approach to enterprise data. Slide 2 , titled "Evolution of Daylight," provides a brief history of the product's journey from simple data collection and smart forms to a comprehensive "omni-channel digital experience layer." The slide concludes with the assertion that Daylight is "a fit for where the market is going," signaling a forward-looking investment opportunity.

Slides 3-5: Market Context and The Solution

Slide 3 introduces the "Hyperautomation Ecosystem." It cites Gartner’s identification of Hyperautomation as a top technology trend for 2020. The slide categorizes the current landscape into four quadrants: User Experience Platforms, RPA, Workflow Management, and Legacy & Custom Systems. Daylight positions itself as the bridge between these often-siloed categories. Slide 4 defines the "Challenge": organizations are pressured to improve UX but often start with "massive IT projects" that are costly, complex, and limited. Slide 5 presents Daylight as the "Solution," a low-code platform that reduces the effort to build solutions to "<10%" of traditional development costs. It emphasizes an "outside-in" approach that is agile, repeatable, and cross-channel.

Slides 6-8: Product Visualization

To make the abstract concept of "low-code automation" tangible, Slide 6 shows the "Current State"—a dense, confusing MetLife life insurance beneficiary form. Slide 7 shows the "Future State," where that same PDF is transformed into a clean, digital web experience. This is a classic "Before and After" tactic that clearly illustrates the product's utility. Slide 8 provides a glimpse into the backend, titled "Low Code, Business Managed." It shows a visual workflow builder, reinforcing the claim that business users, not just IT departments, can manage these processes.

Slides 9-11: Traction and Social Proof

Slide 9 lists "Broad Use Cases" across business units like Wealth Management, Lending, and HR, suggesting a high ceiling for market penetration. Slide 10 is perhaps the most impactful slide in the deck, titled "Example Use Cases." It provides hard metrics for three major clients: TD Bank Group (37,500 person-hours saved per year), Allianz Global Assistance (83% reduction in training), and Loblaw/Shoppers Drug (1.5M+ transactions in the first two months). Slide 11 adds a qualitative layer with a testimonial from Barb Pap at Manulife, who notes that Daylight allowed them to reimagine and build experiences in just 78 days.

Slides 12-13: Financial Performance and Business Model

The "Executive Summary" on Slide 12 reveals impressive growth figures: >3.3x projected ARR growth and 150% Retained Revenue for the 2021 fiscal year to date. A footnote mentions that their 2020 Seed round was led by Golden Ventures with participation from Bessemer Venture Partners. Slide 13 explains the "Background & Model." Daylight uses a metered SaaS model, which they describe as "Land and expand explode." A chart showing "Sample Banking Client Submission Growth" illustrates how revenue scales as the client processes more data through the platform, making the service "stickier" over time.

Slides 14-15: Team and Market Size

Slide 14 introduces the "Executive Team": Art Harrison (CGO), Ryan Kimber (CEO), and Natasha Lala (COO). Their pedigrees include leadership roles at InterfaceWare, Think Research, and OANDA, providing the "founder-market fit" necessary for a Series A. Slide 15 addresses "Market Size," noting that nearly $500B is spent annually on enterprise software development. It includes a table projecting the "Global Market for Hyperautomation Components" to reach $90B by 2028 , with Low-Code Application Platforms making up the largest share at ~$60B.

Slides 16-20: Deep Dive Use Cases

The final section of the deck ( Slides 16-19 ) consists of detailed case studies. Slide 16 focuses on a Real Estate lending process that saved 50,000 people hours per year. Slide 17 covers financial institution transfers, noting an 88% reduction in errors. Slides 18 and 19 detail processes for Guaranteed Investment Certificates and flu shot registrations, highlighting features like RPA integration and data encryption. These slides serve as an appendix of sorts, providing the granular detail that technical or operations-focused investors would require during due diligence. Slide 20 is a promotional slide for the source of the deck, bestpitchdeck.com.

What Daylight Does Well

Quantifiable ROI: The deck is relentless in its use of hard numbers. Saving 37,500 hours for a bank is a metric that any CFO can understand and value. · Clarity of Transition: The use of the MetLife form to show the "Before and After" (Slides 6-7) is the most effective way to explain a complex software product. It removes all ambiguity about what the software actually does. · Alignment of Incentives: By highlighting their metered SaaS model (Slide 13), Daylight shows investors that their revenue growth is tied directly to their customers' success and usage, which is a highly attractive trait for enterprise software.

What is Missing

The Ask: There is no slide stating how much money Daylight is raising in this specific round or how they plan to spend it (e.g., hiring, R&D, international expansion). · Competitive Landscape: While they mention the "Hyperautomation Ecosystem," they do not name specific competitors like Unqork, Appian, or ServiceNow. A slide explaining their unique moat against these giants would have been beneficial. · Product Roadmap: The deck focuses heavily on what has already been built and achieved. It lacks a vision for the product's technical evolution over the next 3-5 years.

What Other Founders Should Copy

The Use Case Slide Format: Slide 10 is a perfect template for showing traction. It groups clients by logo, names the specific process automated, and provides three distinct, high-impact metrics for each. · Market Positioning: Instead of calling themselves a "form builder," Daylight attached themselves to a high-growth analyst trend ("Hyperautomation"). Founders should identify the "category" their company belongs to and use analyst data (like Gartner or Grand View Research) to validate the market's size. · Focus on Retention: Highlighting 150% retained revenue (Slide 12) is the strongest possible signal of product-market fit in SaaS. If you have a net revenue retention (NRR) over 120%, it should be a centerpiece of your deck.