Cherry Freeman is a Founder & Partner at Hiro Capital, a venture capital firm she co-founded in 2019 with Luke Alvarez. See sector focus and contact routes.
Cherry Freeman is a Founder & Partner at Hiro Capital, a venture capital firm she co-founded in 2019 with Luke Alvarez and Sir Ian Livingstone, drawing on her prior experience as co-founder of the global crafts marketplace LoveCrafts. Her investment thesis targets high-growth innovators in video games, esports, interactive streaming, gamified fitness, and metaverse technology, focusing on Seed, Series A, and Series B stages across the UK, Europe, and North America. While Hiro Capital typically leads investments, specific check sizes for Freeman are not publicly detailed, though the firm’s second fund totals €300 million and targets similar sectors. Notable portfolio companies include games and metaverse innovators backed by Hiro, though individual company names tied specifically to Freeman’s direct involvement are not explicitly cited in available sources. Freeman has not published distinctive public writing or a unique point of view separate from Hiro Capital’s stated belief that video games and digital sports will become central pillars of entertainment and social life. Most available information describes her role within the firm’s collecti
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