Chris Cantino, a Partner and Co-Founder of Portland-based Color Capital, invests in early-stage consumer startups. See sector focus and contact routes.
Chris Cantino, a Partner and Co-Founder of Portland-based Color Capital, invests in early-stage consumer startups, typically from seed to Series A, with a focus on direct-to-consumer (DTC) brands, creator economy platforms, and emerging commerce technologies including web3 and AI. His distinctive thesis emphasizes backing diverse founders—particularly women and people of color—who build culture-defining brands with highly engaged customer communities, leveraging the founders' own experience scaling Schmidt’s Naturals to a Unilever acquisition. Notable portfolio companies include Feastables, Athletic Greens (AG1), Seed, Hero Cosmetics, Ledger, PPA Tour, and Helium. Check sizes for his investments range between $100K and $250K, though he has participated in larger rounds such as Arkive’s $10M seed and Acquire.com’s $6M seed.
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