Chris Cantino, Color Capital

Chris Cantino, a Partner and Co-Founder of Portland-based Color Capital, invests in early-stage consumer startups. See sector focus and contact routes.

About Chris Cantino

Chris Cantino, a Partner and Co-Founder of Portland-based Color Capital, invests in early-stage consumer startups, typically from seed to Series A, with a focus on direct-to-consumer (DTC) brands, creator economy platforms, and emerging commerce technologies including web3 and AI. His distinctive thesis emphasizes backing diverse founders—particularly women and people of color—who build culture-defining brands with highly engaged customer communities, leveraging the founders' own experience scaling Schmidt’s Naturals to a Unilever acquisition. Notable portfolio companies include Feastables, Athletic Greens (AG1), Seed, Hero Cosmetics, Ledger, PPA Tour, and Helium. Check sizes for his investments range between $100K and $250K, though he has participated in larger rounds such as Arkive’s $10M seed and Acquire.com’s $6M seed.

Chris Cantino at a glance

Role
Co-Founder
Organization
Color Capital
Location
Portland, OR
Investor type
Venture Capital
Focus areas
Finance, Financial Exchanges, Financial Services, Venture Capital, E-Commerce, Food and Beverage, Consumer Goods, Retail

Frequently asked about Chris Cantino

What does Chris Cantino invest in?
Chris Cantino at Color Capital (Portland, OR) — sector focus: Finance, Financial Exchanges, Financial Services, Venture Capital, E-Commerce, Food and Beverage, Consumer Goods, Retail, Health Care, Wellness, Cosmetics, Wat….
How do I contact Chris Cantino?
Chris Cantino's published profile links (website, LinkedIn or X where available) are listed on the StartupFundraising.com investor profile.
Where is Chris Cantino based?
Chris Cantino is based in Portland, OR.

This profile is part of the StartupFundraising investor database: focus, portfolio history, disclosed location and contact routes, refreshed as new filings and rounds are ingested. Founders use it to check fit before reaching out and to find investors in Portland.

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