CircleUp Growth Partners is a San Francisco-based early-stage venture capital firm that invests in consumer brands using a data-driven. See contact routes.
CircleUp Growth Partners is a San Francisco-based early-stage venture capital firm that invests in consumer brands using a data-driven approach powered by its Helio platform. The firm targets companies with revenues between $1 million and $20 million across food and beverage, beauty, personal care, pet products, and household consumables, primarily in North America. It typically invests $1 million to $10 million per deal, with a sweet spot around $2.5 million, and often acts as a lead investor in seed, Series A, and growth equity rounds. Notable portfolio companies include Halo Top Creamery, Back to the Roots, and Rhythm Superfoods, all of which align with its focus on scalable consumer brands. The firm distinguishes itself by combining venture investing with deep consumer market insights from Helio, enabling both better investment decisions and post-funding growth support for founders. This operator-first, data-centric model is framed in public writing as a challenge to the traditional value-add and scale paradox in private investing.
This profile is part of the StartupFundraising firm database: focus, portfolio history, disclosed location and contact routes, refreshed as new filings and rounds are ingested. Founders use it to check fit before reaching out and to find investors in Bay Area.
Investors like CircleUp Growth Partners · Full investor directory · Investor access · Company funding database