Deepak Shahdadpuri is the Founder and Managing Director of DSG Consumer Partners. See contact routes.
Deepak Shahdadpuri is the Founder and Managing Director of DSG Consumer Partners, India and Southeast Asia’s first consumer-only venture capital firm, with over 15 years of investment experience prior to roles at Beacon India, Reuters Venture Capital, Bain & Company, and Ernst & Young. His investment thesis focuses exclusively on consumer sectors—including CPG, food, beverages, personal care, healthcare, education, and clothing—targeting companies that can create or dominate a category as the number one or two player. Shahdadpuri prefers investing early, often at pre-product, pre-revenue, or even pre-incorporation stages, with initial tickets ranging from $250,000 to $2 million and follow-on capacity up to $5 million per company. Notable portfolio companies include Sula Vineyards, Epigamia, OYO Rooms, and Veeba Foods, among more than 90 brands across four funds. He distinguishes his approach by tracking ten key consumer trends such as sustainability, healthy living, plant-based consumerism, and the digital consumer to identify emerging opportunities. His public commentary emphasizes building brands that can scale to market leadership rather than chasing tech
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