What does Elly Truesdell invest in?

Elly Truesdell at New Fare (New York, New York, United States) — sector focus: Food and Beverage.

How do I contact Elly Truesdell?

Elly Truesdell's published profile links (website, LinkedIn or X where available) are listed on the StartupFundraising.com investor profile.

Where is Elly Truesdell based?

Elly Truesdell is based in New York, New York, United States.

Elly Truesdell, New Fare — Investor Profile

About Elly Truesdell

Elly Truesdell is the Founder and Managing Partner of New Fare Partners, an early-stage venture fund she launched after serving as a Partner at Almanac Insights and spending nearly a decade as Global Director of Local Brands at Whole Foods Market. She invests exclusively in food and beverage companies at the seed and Series A stages, focusing on better-for-you snacks, functional beverages, and mission-driven brands that reach consumers primarily through retail channels. Her typical check size ranges from $500,000 to $1 million, and she emphasizes building long-term relationships with founders before writing a check, often engaging for months or years prior to investment. Notable portfolio companies include Made by Nacho, a premium pet food brand she co-founded with chef Bobby Flay, as well as Mid-Day Squares, Foxtrot, and Tacombi, for which she also serves on the board. Truesdell distinguishes her approach by prioritizing founders who demonstrate the ability to push back in negotiations and prove top-line growth quickly to ensure returns within a 5-to-10-year window. She has publicly highlighted the enduring nature of the health and wellness macro shift as a

Elly Truesdell at a glance

Role: Founder & Managing Partner
Organization: New Fare
Location: New York, New York, United States
Investor type: Individual/Angel
Focus areas: Food and Beverage
Investments recorded: 1

Frequently asked about Elly Truesdell

What does Elly Truesdell invest in?: Elly Truesdell at New Fare (New York, New York, United States) — sector focus: Food and Beverage.
How do I contact Elly Truesdell?: Elly Truesdell's published profile links (website, LinkedIn or X where available) are listed on the StartupFundraising.com investor profile.
Where is Elly Truesdell based?: Elly Truesdell is based in New York, New York, United States.

Every field above is read from the StartupFundraising investor directory — disclosed location, recorded investments and stated focus — and re-checked as filings arrive. Founders pair it with investors in New York when building a target list.

Elly Truesdell, New Fare

About Elly Truesdell

Elly Truesdell at a glance

Frequently asked about Elly Truesdell

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