Elly Truesdell is the Founder and Managing Partner of New Fare Partners. See portfolio, sector focus and contact routes.
Elly Truesdell is the Founder and Managing Partner of New Fare Partners, an early-stage venture fund she launched after serving as a Partner at Almanac Insights and spending nearly a decade as Global Director of Local Brands at Whole Foods Market. She invests exclusively in food and beverage companies at the seed and Series A stages, focusing on better-for-you snacks, functional beverages, and mission-driven brands that reach consumers primarily through retail channels. Her typical check size ranges from $500,000 to $1 million, and she emphasizes building long-term relationships with founders before writing a check, often engaging for months or years prior to investment. Notable portfolio companies include Made by Nacho, a premium pet food brand she co-founded with chef Bobby Flay, as well as Mid-Day Squares, Foxtrot, and Tacombi, for which she also serves on the board. Truesdell distinguishes her approach by prioritizing founders who demonstrate the ability to push back in negotiations and prove top-line growth quickly to ensure returns within a 5-to-10-year window. She has publicly highlighted the enduring nature of the health and wellness macro shift as a
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