Florian Heinemann is a Founding and General Partner at Project A Ventures. See portfolio, sector focus and contact routes.
Florian Heinemann is a Founding and General Partner at Project A Ventures, a Berlin-based early-stage venture capital firm with approximately $1.5 billion in assets under management that he co-founded in 2012 after serving as a Managing Director at Rocket Internet. His investment thesis targets early-stage digital startups across Europe, with specific focus on e-commerce, SaaS, marketplaces, fintech, health tech, and proptech. While specific check sizes for his personal angel activity are not detailed, Project A operates as an operational VC providing portfolio support through over 100 experts in product, growth, and data. Heinemann has invested in over 100 companies, including notable portfolio firms such as Trade Republic, Spryker, Kry, and Sennder. He is also a co-founder of Trade Republic, where he served as COO until 2018, and co-founded the neobank LIQID in 2019. A distinctive point of view he emphasizes is the importance of entrepreneurs understanding the regulatory framework from the start and being persistent and passionate. Heinemann holds a Ph.D. in Entrepreneurship from RWTH Aachen and has authored or spoken extensively on digital entrepr
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