Heinrich Prokop is the founding partner and Managing Director of Clever Clover. See contact routes.
Heinrich Prokop is the founding partner and Managing Director of Clever Clover, a venture capital firm based in Amsterdam that he co-founded in 2013 with Marloes Voermans after transforming his family’s Austrian cereal business into a major European producer. His investment thesis targets early-stage companies in traditional sectors, specifically fast-moving consumer goods (FMCG) and food-related industries, deliberately avoiding apps and digital business. Clever Clover operates across Austria, the Netherlands, and the UK, supporting startups with operational know-how in manufacturing, supply chain, and retail rather than acting solely as a capital provider. Notable portfolio companies include Flying Tent, Sportvideos365, and Kaahée, all Austrian startups aligned with his focus on physical products and retail readiness. Prokop is also known for his public role as a panel investor on the TV show *2 Minuten 2 Millions*, where he has helped over 100 startups in the retail grocery sector. His distinctive point of view centers on a mantra that “we only work with nice people,” emphasizing character alongside business potential in his angel and venture investm
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