Jason Starr is the founder and Managing Director of Consumer Ventures, a Chicago-based venture capital firm. See contact routes.
Jason Starr is the founder and Managing Director of Consumer Ventures, a Chicago-based venture capital firm, with over two decades of experience spanning operations, technology, venture capital, and private equity in the consumer sector. His investment thesis targets post-traction consumer companies with $500K–$10M in revenue, focusing on Seed and Series A stages in sectors like D2C, CPG, food and beverage, and consumer products. The firm typically invests $500K–$1M per deal and provides hands-on operational support alongside capital, often acting as a partner rather than just a passive investor. Notable portfolio companies include Awakened Foods, for which Starr served as CEO, and other emerging consumer brands built through the firm’s operator-led model. Starr distinguishes himself as an “operator-investor hybrid” who actively helps founders with strategic planning, financial modeling, and operational execution, reflecting his belief in treating others as he would want to be treated. He has not published public writing or a distinctive point of view beyond his firm’s stated mission to back passionate entrepreneurs building the next generation of cons
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