What is the core value proposition of Choice N Cheers?

Choice N Cheers positions itself as a 'matchless marketplace' connecting the travel and hospitality industries. According to slide 3, it aims to help local and international travelers locate the best hangout spots, stay options, and tourist places across 10,000 cities. The app includes features like 'Happy Offers' for deals, 'Club Party' for social sharing, and 'Call a Cab' for logistics, attempting to be an all-in-one nightlife companion.

How does the company plan to generate revenue?

The revenue model is strictly B2B advertising. Slide 6 explains that the primary customers are the bars and hotels listed on the app. The company sells quarterly advertising slots, highlighting these venues in the 'Happy Offers' section. They projected a conversion rate of 10% from a monthly touch-base of 200 bars, aiming for an annual ROI of $204,000 based on 240 paying bars.

What is the current traction of the platform?

At the time this deck was produced in late 2015, traction was in the early stages. Slide 6 states that revenue was nil and the Android app had 250 users. Social media presence included 1,300 followers on Facebook and 200 on Twitter. The company set a growth goal to reach 50,000 app installs by the end of Q1 2016, as mentioned on slide 2.

Who are the key members of the leadership team?

The team is led by six founders. Ritesh Saxena (CEO) brings 13 years of experience in strategic marketing, and Jay Pandey (CTO) has 12 years in product development. Fergus Day serves as Chief Content Strategist with 20 years of experience. The leadership is rounded out by VPs of Content, User Acquisitions, and Digital Marketing, each with 4 years of experience, as detailed on slide 8.

What are the main risks identified in the deck's competitive analysis?

Slide 7 identifies established global players like Zomato and TripAdvisor as major competitors. The founders specifically point to DrinkAdvisor as a primary threat due to its superior funding and user acquisition strategies. They also list several smaller or dormant players, suggesting a crowded market where many previous attempts at this specific niche have failed to maintain momentum.

Choice N Cheers Pitch Deck (2015): 15-Slide Seed Deck

See all 15 slides of the Choice N Cheers pitch deck — a 2015 deck — with a slide-by-slide teardown of what the deck does well and where it falls short.

Choice N Cheers is a nightlife and hospitality discovery platform that launched its Android app in November 2015. The deck outlines a transition from a local Indian focus to a global service, targeting 10,000 cities. The business model relies on low-cost quarterly advertising from bars and hotels, starting at $150 per quarter. While the deck provides a clear timeline of development and a list of six founders with varying levels of experience, it lacks a specific funding ask or detailed breakdown of how the capital will be deployed. The product strategy is feature-heavy, including social shari…

Key takeaways

The company soft-launched its web app in August 2015 and its Android mobile app in November 2015, according to slide 2.
Revenue was reported as nil at the time of the pitch, with a user base of 250 mobile app installs on Android, as stated on slide 6.
The primary revenue model is B2B advertising, charging bars $150 per quarter in Q1 2016, with plans to increase to $250 per quarter in Q2 2016, per slide 6.
The initial target market is major Indian cities, with planned expansion into the US and Europe throughout 2016, as noted on slide 7.
The team consists of six founders, including Ritesh Saxena (CEO) and Jay Pandey (CTO), with professional experience ranging from 4 to 20 years, as shown on slide 8.
The product roadmap includes ambitious feature releases such as chair reservations, taxi bookings, and a 'win crowns' reward system by June 2016, per slide 2.
Competitors are explicitly identified as DrinkAdvisor, Zomato, and TripAdvisor, along with several 'dormant' players like DrinkedIn and Drinktini, on slide 7.
The deck does not include a specific financial ask, valuation, or use of funds slide.

Choice N Cheers Pitch Deck Analysis

Choice N Cheers is a discovery and marketplace platform designed for the nightlife and travel sectors. The deck, produced around December 2015, outlines a transition from a newly launched Android app to a global hospitality service. The following teardown examines the strategic direction, product features, and financial projections presented in the slides.

Slide 1: Title Slide

The title slide introduces Choice N Cheers with the tagline: "Your local guide to the Best places to Hangout globally!" It features the company logo—a bottle cap design with beer mugs and a winding road—and a prominent Google Play badge, indicating an initial focus on the Android ecosystem. A standard confidentiality disclaimer is included at the bottom.

Slide 2: Timelines & Milestones

This slide provides a month-by-month breakdown of the company's history and future goals. 2015 Milestones: The company moved from conceptualization in May to a soft-launched web app in August. By September, they had mapped data for over 80 cities. The Android app launched in November, followed by a funding pitch in December. 2016 Projections: The roadmap is aggressive, planning a US service launch in January, iOS app launch in March, and the introduction of chair reservations and card payments by May. A specific growth metric is stated: "Reach NEW Target Markets - 50,000 App installs in Q1, 2016."

Slide 3: The Solution

The solution is presented as a suite of features within a "matchless marketplace." Key features listed include:

Happy Offers: Deals and events in the user's vicinity. · Club Party: A social feature for groups to choose venues based on ratings, ambiance, and menus. · Chair Reservations: In-app bookings and payments via debit/credit cards. · Click Moments: Social sharing of photos. · Call a Cab: Integrated taxi booking. · Court of Games: Gamification elements like "bottle shooter" and "drink meter" to drive engagement.

The slide concludes with an aim to develop a "complete suite of features" for 10,000 cities, including top ten lists for tourist places and budget hotels.

Slide 4: The App USP's

This slide details the Unique Selling Propositions (USPs) and provides links to the web and mobile platforms. The USPs focus on location-based services, specifically a 10-mile radius for finding nearby places. It reiterates future releases like cashless payments and a reward system called "Choice N Cheers crowns." Visuals include a smartphone mockup and a desktop screen showing the web interface.

Slide 5: The App Screens

Slide 5 displays five high-fidelity screenshots of the Android application. These screens demonstrate the user interface for:

Social Sharing: Integration with Facebook, WhatsApp, Twitter, and Gmail. · Mark Favorite: A simple UI for saving venues. · Direct Calling: An in-app dialer to contact venues. · Select Route & GPS Navigation: Integration with mapping services to provide directions to the chosen hangout.

Slide 6: The Revenue Model

The revenue model is purely B2B, focusing on advertising fees from bars and hotels. Key figures from slide 6:

Pricing: $150 per quarter for Q1 2016, increasing to $250 per quarter in Q2 2016. · Current Traction: Revenue is "nil" as of the November 2015 launch. The app had 250 users and 1,300 Facebook followers at the time of the pitch. · Projections: The company aims to touch base with 200 bars per month. With a 10% conversion rate (20 ads), they project a monthly ROI of $3,000 (Rs. 1,92,000). · LTV: They project a yearly value of $850 per customer, aiming for 240 bars to generate $204,000 (Rs. 1,32,60,000) annually.

Slide 7: Competition

The competition slide acknowledges both global and local players. DrinkAdvisor is named as the main competitor, noted for having "proper funding." Other major competitors include Zomato and TripAdvisor . The slide also lists several "dormant" or country-specific players such as WineSearcher, BarChick, Beerspot, and Drinktini. The company claims its advantages lie in its "unique features" and "strong technology platform."

Slide 8: Choice N Cheers Team

Ritesh Saxena (Founder & CEO): 13 years in Strategic Marketing & Business Planning. · Jay Pandey (Founder & CTO): 12 years in Architecture & Product Development. · Fergus Day (Founder & Chief Content Strategist): 20 years in Publishing & Project Management. · Karan Mishra (Founder & VP Content): 4 years in Communications & Legal. · Varun Dubey (Founder & VP User Acquisitions): 4 years in ASO & Sales. · Indrajeet Prajapati (Founder & VP Digital Marketing): 4 years in Digital Marketing.

The slide includes social media links and a contact email for further communication.

What Choice N Cheers Does Well

The deck is transparent about its current stage. By admitting that revenue is "nil" and the user base is small (250 users), the founders establish a baseline of honesty that is often missing in early-stage pitches. The revenue model is simple and easy to understand, using a direct B2B advertising approach with clear quarterly pricing tiers.

Furthermore, the inclusion of a detailed roadmap (Slide 2) shows that the team has thought through the sequence of product development, moving from a web app to Android, and then to iOS and international markets. The competitive analysis is also thorough, identifying not just the giants (Zomato) but also niche players that have failed or remained dormant, which shows a deep understanding of the market's history.

What is Missing from the Choice N Cheers Deck

The most significant omission is a clear Financial Ask . While the deck mentions a "Funding Pitch" in the December 2015 timeline, the slides provided do not state how much capital is being raised, the valuation, or how the funds will be allocated (e.g., marketing vs. engineering).

Additionally, the deck lacks Unit Economics beyond a simple LTV calculation. There is no mention of Customer Acquisition Cost (CAC) for the 50,000 users they aim to acquire in Q1 2016. Without a CAC vs. LTV comparison, the projected ROI on Slide 6 is incomplete. The deck also suffers from a lack of a clear Problem Slide ; it jumps straight into the solution without articulating the specific pain point for travelers that existing apps like TripAdvisor or Zomato aren't already solving.

What Other Founders Should Copy

Founders should look at Slide 6 as a good example of how to break down a Bottom-Up Revenue Projection . Instead of claiming they will capture 1% of a multi-billion dollar market, Choice N Cheers calculates revenue based on the number of bars they can realistically "touch base" with per month and a conservative 10% conversion rate. This makes the $204,000 annual projection feel grounded in sales activity rather than market theory.

The Team Slide (Slide 8) is also a strong model for early-stage companies. It lists not just titles, but specific years of "Domain Expertise." This helps investors quickly quantify the professional weight of the leadership team. Finally, the use of actual app screenshots (Slide 5) rather than just conceptual mockups provides proof of execution, showing that the product is live and functional.

Frequently asked questions

What is the core value proposition of Choice N Cheers?: Choice N Cheers positions itself as a 'matchless marketplace' connecting the travel and hospitality industries. According to slide 3, it aims to help local and international travelers locate the best hangout spots, stay options, and tourist places across 10,000 cities. The app includes features like 'Happy Offers' for deals, 'Club Party' for social sharing, and 'Call a Cab' for logistics, attempting to be an all-in-one nightlife companion.
How does the company plan to generate revenue?: The revenue model is strictly B2B advertising. Slide 6 explains that the primary customers are the bars and hotels listed on the app. The company sells quarterly advertising slots, highlighting these venues in the 'Happy Offers' section. They projected a conversion rate of 10% from a monthly touch-base of 200 bars, aiming for an annual ROI of $204,000 based on 240 paying bars.
What is the current traction of the platform?: At the time this deck was produced in late 2015, traction was in the early stages. Slide 6 states that revenue was nil and the Android app had 250 users. Social media presence included 1,300 followers on Facebook and 200 on Twitter. The company set a growth goal to reach 50,000 app installs by the end of Q1 2016, as mentioned on slide 2.
Who are the key members of the leadership team?: The team is led by six founders. Ritesh Saxena (CEO) brings 13 years of experience in strategic marketing, and Jay Pandey (CTO) has 12 years in product development. Fergus Day serves as Chief Content Strategist with 20 years of experience. The leadership is rounded out by VPs of Content, User Acquisitions, and Digital Marketing, each with 4 years of experience, as detailed on slide 8.
What are the main risks identified in the deck's competitive analysis?: Slide 7 identifies established global players like Zomato and TripAdvisor as major competitors. The founders specifically point to DrinkAdvisor as a primary threat due to its superior funding and user acquisition strategies. They also list several smaller or dormant players, suggesting a crowded market where many previous attempts at this specific niche have failed to maintain momentum.

Cover slide of the Choice N Cheers pitch deck — Early Stage / Seed 2015 — Choice N Cheers pitch deck, slide 1 (2015)

Choice N Cheers pitch deck: the facts

Company: Choice N Cheers
Year: 2015
Stage: Early Stage / Seed
Slides: 15
Sector: Travel & Hospitality / Nightlife Discovery
Deck type: Pitch Deck
Headquarters: India (Initial target market)

Choice N Cheers pitch deck PDF

The full Choice N Cheers deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the Choice N Cheers pitch deck was used for

This is Choice N Cheers’ 15‑slide pitch deck from late 2015, presented as an early‑stage/seed fundraise for a nightlife discovery platform in the travel and hospitality sector. The app helps locals, tourists, and business travelers find nearby bars, pubs, lounges, nightclubs, and related venues using GPS, routing, and curated listings. The deck outlines their 2015–2016 roadmap, a B2B advertising and offers‑driven revenue model, and a global expansion plan across tens of countries and thousands of venues. It positions Choice N Cheers as a marketplace connecting drinkers and nightlife venues with features such as “Happy Offers,” social sharing, and gamified loyalty crowns.

Headquarters: Mumbai, India
Industry: Travel & Hospitality / Nightlife Discovery

What the Choice N Cheers deck got right

Strong problem–solution fit around nightlife discovery. The deck presents a clear, concrete problem for travelers and locals—difficulty finding suitable nightlife venues in unfamiliar cities—and ties it to a focused solution: a GPS‑based app providing nearby hangouts, routes, and curated information on bars and related venues.
Compelling global market and scale story. Choice N Cheers articulates a broad market and ambitious venue coverage, positioning itself as a global marketplace for bars and hangouts in best cities worldwide, with claims of more than 10,000 bars and liquor stations across 50+ countries. This scale narrative can be attractive to investors seeking large addressable markets.
Feature‑rich product with discovery, social, and gamification elements. The product feature set in the deck is rich: GPS location tracking, one‑click discovery, route mapping, favorites, ratings and social sharing, “Happy Offers” for deals and discounts, Facebook/Google login, and gamified crowns that can be redeemed—offering multiple engagement hooks for users.
Clear customer segmentation across travelers and locals. The deck highlights multiple customer segments—locals, travelers, business people, and high‑income 21+ adults—showing awareness of diverse use cases from business travel to leisure nightlife.
Marketplace positioning with B2B promotional potential. By emphasizing B2B opportunities like advertising, offers, and event promotion for bars and hotels, the deck positions Choice N Cheers not only as a consumer app but also as a marketplace for nightlife venues to reach targeted drinkers.
Evidence of actual product launch consistent with deck claims. External materials associated with the app (press‑like descriptions and LinkedIn roles) reinforce that the app did launch and was available on Google Play in India and targeted expansion to US and other regions, supporting the deck’s claims of moving beyond concept stage.

What could have been stronger

Ambitious coverage claims without clear traction evidence. The deck claims coverage of more than 10,000 bars and liquor stations across 50+ countries but does not provide concrete traction metrics such as active users, monthly searches, engagement, or verified venue partnerships to substantiate these ambitious numbers. This makes it difficult for an investor to assess whether the scale is a projection or an achieved milestone.
Limited clarity on monetization and paying customers. While the deck outlines a B2B advertising and deals‑driven revenue model, it does not detail pricing, expected ARPU, sales funnel, or examples of paying nightlife partners, leaving the monetization strategy high‑level and unvalidated.
Insufficient competitive positioning. The pitch material highlights features like GPS routing, social sharing, crowns, and offers, but does not show competitive benchmarks or differentiation vs. other nightlife discovery and local search platforms already present in major markets at the time, such as city guides or review apps.
Safety problem framed but only loosely connected to solution. The deck references “drinking and driving” concerns and safe routes but does not clearly explain how the app specifically mitigates safety risks (e.g., via partnerships with transport services or alerts), leaving a gap between the problem framing and the proposed solution.
Limited operational and regulatory execution detail for global rollout. Although the deck mentions global deployment across 50+ countries and 10,000+ venues, it does not include an operational plan covering data quality, venue onboarding, compliance with local alcohol and advertising regulations, or city‑by‑city rollout, which investors would expect for a regulated, multi‑country nightlife product.

How an investor would read this deck

What draws attention

Clarify whether the 10,000+ bars and liquor stations in 50+ or 75+ countries are live listings at the time of the deck, contracted partners, or forward‑looking projections.
Understand how venue offers, happy hours, and events are sourced and maintained: via direct integrations, manual curation, user‑generated content, or scraping, and how quality is ensured across many countries.
Assess initial traction in India and other launch markets circa 2015–2016: downloads, retention, search frequency, bookings (if any), and engagement with “Happy Offers” and crowns.
Evaluate regulatory and compliance risks related to promoting alcohol venues and offers across jurisdictions, including age verification and restrictions on alcohol advertising.
Investigate the sales and partnership strategy for onboarding nightlife venues and hotels and converting them into paying advertisers or offer partners, particularly beyond India into US and other geographies.

Risks that stand out

High dependence on nightlife venues actively maintaining offers and events could impact user experience if data becomes stale or inaccurate, especially across many cities.
Competition from larger local search and review platforms, city guides, and travel apps could make user acquisition and venue onboarding costly and reduce differentiation.
Regulatory and reputational risks associated with promoting drinking, nightlife, and potentially encouraging drinking before driving if safety features are insufficiently robust.
Global expansion to 50+ or 75+ countries may stretch resources and make it difficult to ensure consistent venue quality, compliance, and localized marketing.
If B2B advertising and offers do not convert into material revenue, the business model may struggle to sustain the platform beyond the seed stage without alternative monetization paths.

Questions this deck invites

What were the verified user metrics (MAUs, DAUs, retention, engagement with offers and routes) in the first 6–12 months after launch in India and other markets?
How many nightlife venues had signed explicit promotional or advertising agreements, and what was the actual revenue generated from B2B customers vs. projections in the deck?
Which other nightlife discovery, local search, or travel apps did the team view as direct competition in 2015, and how did Choice N Cheers differentiate in terms of product, data, and go‑to‑market?
How did Choice N Cheers handle age verification, local alcohol advertising laws, and liability issues for promoting drinking establishments, especially in markets with stricter regulations?
What technical and operational processes were used to keep venue data (hours, offers, events, ratings) current across thousands of bars and multiple countries, and how scalable were these processes?

What founders can take from the Choice N Cheers deck

Ambitious global coverage narratives (10,000+ venues across 50+ countries) are compelling but need to be backed by concrete traction and operational detail to be credible in a seed deck.
Clearly articulating the monetization path—from free consumer app to paying nightlife venues and advertisers—is essential; high‑level B2B advertising descriptions alone are insufficient for investor confidence.
Connecting problem statements (e.g., fragmented nightlife information, safety concerns) directly to specific product features and partnerships strengthens the logic of the solution and reduces perceived gaps.
In regulated or sensitive sectors like alcohol and nightlife, decks benefit from addressing compliance, age verification, and legal risks explicitly to pre‑empt investor concerns.
Gamification and social features such as loyalty crowns and social sharing can be attractive differentiators, but investors will still require evidence of sustained user engagement and repeat usage.
Multi‑country rollout stories should be accompanied by clear go‑to‑market plans, localization strategies, and resource allocation to avoid sounding aspirational rather than executable.

Choice N Cheers pitch deck: common questions

What does Choice N Cheers do?

Choice N Cheers is a mobile and web app that helps users find nearby bars, pubs, lounges, nightclubs, liquor stations, budget hotels, malls, markets, and tourist places, using GPS to surface the “most happening” nightlife hangouts and provide routes and directions on a map. It targets locals, travelers, and business people aged 21+ in high‑income brackets, and focuses on discovery plus deals such as happy hours and discounts.

How big is the Choice N Cheers venue coverage and where is it available?

According to the pitch deck, Choice N Cheers aggregates more than 10,000 bars and liquor stations across 50+ countries, aiming to cover best cities worldwide for nightlife. External app descriptions similarly state a roadmap to 10,000+ bars and liquor stations across 75+ countries and launches in India, the US, Middle East, ASEAN countries, and potentially Europe.

What is Choice N Cheers’ business model in the pitch deck?

The deck describes multiple revenue streams centered on B2B advertising and promotion: nightlife venues can promote events, happy hours, and deals via “Happy Offers,” while the platform acts as a marketplace for targeted advertising to drinkers in specific locations. There are also references to reservations and potential payments, suggesting transaction‑based fees, though precise pricing or commissions are not specified.

When was the Choice N Cheers pitch deck created and what roadmap does it show?

The pitch deck was published in December 2015 and is described as an early stage/seed deck. It presents a 2015–2016 roadmap focused on launching and scaling the app across India and internationally, building venue coverage to more than 10,000 bars and liquor stations in 50+ countries, and growing user adoption through gamified loyalty rewards and social sharing.

What problem is Choice N Cheers trying to solve according to the deck?

The deck lists pain points such as fragmented and unorganized nightlife information globally, difficulty for travelers and business people in finding and choosing nightlife venues in unfamiliar cities, lack of reliable reviews and venue USPs, friction in contacting venues, making reservations and paying, and challenges in finding safe routes to and from venues. Choice N Cheers proposes a GPS‑based app that surfaces nearby hangouts on one platform with directions, social ratings, offers, and loyalty rewards to address these problems.

Sources

Funding and outcome facts on this page were researched on 2026-08-22 from the pages below.

Choice N Cheers pitch deck slides

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What each slide of the Choice N Cheers pitch deck says

Slide 1

Choice N Cheers Your local guide to the Best places to Hangout globally! ANDROID APP ON p> Google play |

Slide 2

egory Top app Q on one platform ° High quality perform ° * Continual updatir ° - Easy to use and 9 RO to stakeholders Fun-filled and memorak ° ibly promote drinking VISION PITCH MARKET & TRENDS MARKET: Best cities worldwide bars, pubs, taverns, lounges, nightclubs, and hotels CUSTOMERS: Locals, travelers, business people DEMOGRAPHICS: 21+ age adults, high income bracket males and females CONVENIENCE FOR DRINKERS: Drinking options and apps available revolutionizing the search and delivery ONLINE FOOD AND DRINK ACTIVITY WORLDWIDE: Attention to consumer preferences, providing almost custom alternatives as per taste and diet plans MARKETING TO MILLENNIAL'S: App companies are empowering users wi…

Slide 3

TIMELINES & MILESTONES CO) 2015 2016 * May — Conceptualization * January — Paid Marketing, US Services * June — Domain Understanding Launch, ROI Generation # July — Competition Research * February — iOS App Testing * August — Soft Launched Web App © March — Launch iOS Mobile App, Europe * September — Mapped 80+ cities data Services Launch, Taxi bookings * October — Tested Mobile Android App * April — Chair Reservations | ® November — Mobile App Launch * May — Payments via Credit & Debit Cards * December — Upgraded Apps and Funding Pitch * June — Win crowns - Reward system GROWTH METRICS Reach NEW Target Markets - 50,000 App installs in Q1, 2016. PRESS, PARTNERSHIPS, POSITIONING Looking to b…

Slide 4

THE PROBLEM * Travel & Hospitality Industry is not very organized globally everywhere due to cultural and political differences * Business Travelers & Tourists need advice and recommendations when visiting unfamiliar cities * Making the right choice, and ensuring nightlife space on the move is not easy and time consuming * The lack of knowledge of places, hangouts and their USP's, experience served and real users reviews ratings ¢ User contacting the venue, making reservation and pay quickly with convenience, and can share this information with their companions * To find the best route from current location to the chosen location and way back is real distress to the user * Drinking and driv…

Slide 5

THE SOIIITION C2) * “Choice N Cheers” a matchless marketplace for users connecting travel and hospitality industry, for locals, international, domestic and business travelers to locate best hangout, stay & tourist places in 10,000 cities. * “Happy Offers” let's the user know best hangout places with attractive deals, offers, events in vicinity. ¢ “Club Party” a unique social feature for companions to share and choose a Hangout place on the basis of the deals, discounts, happy hours, menu, events, type of bars, ambiance, user ratings. * “Chair Reservations” bookings and payment via the apps, both debit and credit cards. Future developments will see the integration of NFC and wallet transacti…

Slide 6

stations across 50+ countries. The core feature of the app is that via GPS it tracks the user location and on a single button click tells you the most happening hangout places r you, with "Route" on the map and directions to the chosen destination. S Frequently travelling users can also choose and select the hangout places and them to "Fav can also rate and share the experience served, on social sites. To get the best deals, discounts, ha glance "Happy Offers"; user can login via Facebook and Google Plus. App users can win Choice N'Cheers crowns each time they recommend and share pictures with their friends, family to download app and make a new bar entry. They can redeem crowns at selected…

Slide text above is read directly from the Choice N Cheers deck PDF embedded on this page.